Brand Journalism in the Communications Mix
In a few days, it will be my honor to join communications leaders in Europe for the first International Brand Journalism Workshop to be held in Prague, April 14-15. All the elements have come together, I believe, for an exciting conference.
- Kathleen Holmlund, Ireland-based social media and brand journalism expert.
- Raf Stevens, Belgium-based author, corporate storytelling advisor and communications consultant.
- Cristina Muntean, Prague-based media educator and lecturer.
There is growing and considerable interest in brand journalism – both in Europe and America – as professional communicators look for more effective ways to connect with audiences, broaden awareness and build trust. Brand journalism helps to create a competitive edge.
Based on the core principles of journalism, brand journalism helps to emphasize what is special about a company and why audiences should care. With all of the current online tools we have, brand journalism can be even more influential.
Related posts:
- Brand Journalism Goes Global
- Advantage of Brand Journalism Delivers Distinction
- Essential Elements of Brand Journalism
- The Impact of Brand Journalism in the Digital Era
- The Dynamic Evolution of Brand Journalism
Category: Brand Journalism, Featured
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