Archive for July, 2011
Compete With a Good Story
Twice in the last week, I have been in high level corporate meetings in different cities where the overriding question was how to be more competitive in today’s global business environment and against growing competitive forces online.
Transparency Can Make or Break Brand Journalism
Guest columnist Alice Bumgarner writes: A recent article on Poynter.org reveals that nonprofit news sites were found to be ideological and biased. They’re not transparent about where their money comes from or what their mission is, or even upfront about whether they lean left or right.
5 Ways a CEO Can Protect a Corporate Brand Online
Chief executive officers must know what’s being said online. They must listen. It is a culture change for some but online is where customers, investors and journalists are discussing products and companies and getting news. Online is today’s most important environment for managing brand reputation.
Leica’s CEO: “I Will Not Confirm Neither Deny Anything”
Wow. So, a lot has happened since my blog post yesterday about what I would label the curious manner in which Leica Camera is now trying to manage its legendary brand. I have even received a curt rebuke from Leica’s latest (7th in the last 10 years) CEO, seen here.
Celebrity Endorsement Requires Effective Brand Management
Celebrity endorsement of a brand can become a costly and precarious slippery slope that seldom results in favorable cost-benefit or return on investment without a clear and logical strategic purpose. Case in point: Leica Camera.
The Power of Images, Then and Now
Watching the outstanding PBS program “Freedom Riders” – an American Experience documentary about the bravery of young black and white Americans 50 years ago whose actions led to the end of segregation in the South – I was again struck by the power of images.
