Archive for August, 2011
Steve Jobs, the Common Sense Contrarian
Steve Jobs has common sense and gut sense, essential elements of an authentic leader. Perhaps his greatest talent is that of a contrarian and risk-taker, dismissing the ineffectual tactics of traditional marketing and research.
The Page Principles Revisited
The Page Principles remain just as valid today as when Arthur W. Page practiced them about 70 years ago. And, as we review them, you can see that the Principles are often exemplified in the brands and character of some of today’s most successful corporations and organizations.
Corporate Storytelling in One Photograph
There is an old adage that “a picture is worth a thousand words.” It means that even a complex idea can be clearly conveyed through just one single image or photo. It has never been more important than today.
Fujifilm Overcomes Earthquake With a Winner
What happened to Japan-based Fujifilm earlier this year was an unusual mix of opportunities to boost brand image interrupted by the unexpected task of managing a crisis of historic proportions.
HD Net Cuts Budget on News
The outstanding TV news program, “World Report,” on Mark Cuban’s HD Net cable channel is undergoing a major cutback, in staff and funding. Chances are you’ve never heard of “World Report” because it has never really been promoted. But, it has been a first-class professional television news magazine.
Define: Brand
Brand. We hear the word used so often with hopeful or wishful expectations by marketing or promotion people that it deserves a review. In today’s competitive and noisy world, working on a brand can be tricky and delicate business. But, there are other approaches.
