Archive for September, 2011
7 Reasons Why (Media) Pitching is Outdated
“Pitch” and “pitching” aren’t going away, but they should. They’re so frequently used in agencies, corporations, not-for-profits and organizations that they appear current, reasonable and viable. But they’re not.
Brand Journalists Multiply Like Rabbits
New York writer BJ Ochman observed early in 2010 that “self-proclaimed social media gurus were multiplying like rabbits.” The same thing is happening unfortunately to brand journalism as self-annointed “experts” without accomplishments or news credentials jump on-board.
CEOs and Social Media
Chief Executive magazine recently published an important article by Dale Buss – “CEOs and Social Media” – that addresses in detail why CEOs should be paying attention to online social media. The story gets to the essential issue of ROI and need for generally accepted measurement practices for social media.
PR Agencies, The “B-S” Factor and Lagging Farther Behind
Most agencies today have so-called digital teams. They’ll claim to be at the “forefront” of anything online. Pull back the veil, however, and you will find few with deep experience or practical accomplishments, even now.
Examining “Steve Jobs and the Eureka Myth”
Adrian Slywotzky really puts a finger on the specialness of how the Apple phenomenon of success has happened in such a short period of time in his Harvard Business Review article, “Steve Jobs and the Eureka Myth.”
