http://www.davidhenderson.com/2011/09/19/brand-journalists-multiply-like-rabbits/?utm_source=rss&utm_medium=rss&utm_campaign=brand-journalists-multiply-like-rabbits Writer, communications strategist, Emmy Award winning former CBS News correspondent Tue, 22 May 2012 15:13:07 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://www.davidhenderson.com/2011/09/19/brand-journalists-multiply-like-rabbits/#comment-27684 Thomas Scott Wed, 21 Sep 2011 13:38:05 +0000 http://www.davidhenderson.com/?p=9889#comment-27684 I agree - most of my group have substantial experience in the journalism world prior to getting into PR and content work for brands. I agree - PR people really lack the training. Developing solid story telling skills takes a long time and lots of practice. Even training real journalists to focus writing takes work on our part. It's easy to bash PR folk but I believe it just creates opportunities for true brand journalists. I agree – most of my group have substantial experience in the journalism world prior to getting into PR and content work for brands. I agree – PR people really lack the training. Developing solid story telling skills takes a long time and lots of practice. Even training real journalists to focus writing takes work on our part. It’s easy to bash PR folk but I believe it just creates opportunities for true brand journalists.

]]> http://www.davidhenderson.com/2011/09/19/brand-journalists-multiply-like-rabbits/#comment-27559 DH Tue, 20 Sep 2011 16:59:28 +0000 http://www.davidhenderson.com/?p=9889#comment-27559 At the core of brand journalism is the need for people with actual credentials in journalism ... news ... to frame what is said, though stories and visuals, in a news style. PR people just cannot seem to grasp the nuance of news style, and PR people don't do a good job of faking it. At the core of brand journalism is the need for people with actual credentials in journalism … news … to frame what is said, though stories and visuals, in a news style. PR people just cannot seem to grasp the nuance of news style, and PR people don’t do a good job of faking it.

]]> http://www.davidhenderson.com/2011/09/19/brand-journalists-multiply-like-rabbits/#comment-27544 Thomas Scott Tue, 20 Sep 2011 15:08:41 +0000 http://www.davidhenderson.com/?p=9889#comment-27544 Interesting blog post - we see Brand Journalism as a very viable alternative to the traditional PR firm. I'm not sure about your work but over the past few years, we've built up some impressive case studies using real journalists to tell corporate stories. Our work overlaps web development, copywriting, PR, organic SEO and social media / blogging. I would tell people to look for people who have real experience, come from a real journalistic background and have excellent references. Who needs a guru? People need someone who can make things happen. Interesting blog post – we see Brand Journalism as a very viable alternative to the traditional PR firm. I’m not sure about your work but over the past few years, we’ve built up some impressive case studies using real journalists to tell corporate stories. Our work overlaps web development, copywriting, PR, organic SEO and social media / blogging. I would tell people to look for people who have real experience, come from a real journalistic background and have excellent references. Who needs a guru? People need someone who can make things happen.

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