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VideoLink helps to define the future of TV news and communications

DH | October 14, 2011 | 0 Comments

There is increasing discussion that advanced video technology together with the Internet are driving seismic shifts in not only TV news but also how companies will control brand and competitive differentiation in the future. The use of video is soaring, and it’s not just YouTube and Vimeo. At the front of the pack that’s defining the future of TV News and video as a tool for communications is VideoLink.

Master Control at VideoLink.

I had the great pleasure recently to visit VideoLink’s television center – headquartered in Newton, MA, near Boston – as the guest of President and CEO Rich Silton, SVP of Sales and Marketing Lloyd Bunting and Director of Marketing Kendra Dennis.

As someone who has spent much of his life in television, I can say that the VideoLink television center is quite a complex. Corporations, TV networks and cable news are using the studios and technical facilities 24/7.

At the core of VideoLink’s business is the ReadyCam – remotely controlled television cameras at companies, organizations, universities, government offices and NGOs – that enable experts to quickly get on the air, whether it’s PBS NewsHour, ESPN, CNN, Fox News or any network or local stations.

Kendra Dennis, VideoLink's director of marketing.

Having a ReadyCam is invaluable, in my opinion, for any company that really cares about competitive leadership, and here’s why … TV News programs today are more studio-anchored due to budget constraints. There’s less likelihood they’ll come to you. A ReadyCam enables you to get on the air for a low cost. Everyone wins.

VideoLink has about 122 ReadyCam systems in operation across the country. It’s not uncommon to see up to seven live shots being handled at one time for clients from VideoLink’s Newton television center.

In addition to Newton, VideoLink has studio locations in Boston, Philadelphia, Baltimore, Irvine, CA and Manchester, NH.

In the sprawling state-of-the-art Newton television center (once a furniture manufacturing plant long ago), everyone from Barack Obama to Dr. Phil to Steven Tyler to David Ortiz have been on camera from the studios. VideoLink regularly handles remote productions for Chris Matthews, Bill O’Reilly and Jim Cramer.

What’s really special is that this is a communications company that has advance expertise in all facets of using video … television … to help capture attention in today’s very noisy and competitive world. Whether satellite or Internet TV, live or on tape, VideoLink helps its clients deliver immediacy, that critical, timely and relevant element to enhance awareness. It’s quite a place.

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