SOCIAL is driving the fastest cycle in technology
The convergence of social media with the proliferation of cheap wireless connectivity, “the cloud” and Web-enabled smartphones are driving what is described as the biggest leap forward in the I.T. revolution, according to New York Times columnist Thomas Friedman.
It’s no longer just Twitter and Facebook but all of social media coming together – such as LinkedIn, StumbleUpon, Groupon, Yelp, Scoop.it, and so on – working together on the cloud, those enormous server farms, like the Pentagon-sized technology marvel Apple has at Maiden, North Carolina.
Speeding up everything, together with collaboration in the tech industry, innovation, shortened product cycles and competition are driving this new and enormous growth in technology.
What really caught my attention was the way Marc Benioff, founder of Salesforce.com, described this phase of the I.T. revolution to Friedman. Benioff used the acronym SOCIAL.
S is for speed – everything is now happening faster.
O stands for open. Companies need to have an open environments in which to be innovative.
C is for collaboration. This revolution, writes Friedman, enables people to organize themselves to take on any kind of challenge.
I is for individuals who are able to reach and be creative farther, faster, and cheaper than ever before.
A is for alignment. “There has never been a more important time to have all your ships sailing in the same direction,” said Benioff.
L is for leadership. Leaders need to inspire, enable and empower everything coming up from below in a company or a social movement and then bring vision to a final product.
SOCIAL is amazing, and it is part of a social revolution driving another technology revolution and business engine in Silicon Valley.
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Category: Featured, Social Media
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