Measuring social brand value of the world’s leading brands
[David: the research being done by Sociability is valuable in providing a fresh, new way to look at a brand's perception. Sociability is a company to follow.]
Guest post by Niall Cook, originally posted on Sociagility.com:
In November 2011, Sociagility.com – an organization in London that ranks corporate social brand value – looked at the social brand value of 50 of the world’s leading brands, creating a revised top 50 ranking according to their social media performance, as measured by PRINT Index™ KPI. The results are fascinating.
The PRINT system compares brands on five key dimensions or ‘attributes’ of social media performance – popularity, receptiveness, interaction, network reach and trust – across multiple platforms.
The Sociagility Top 50 report analyses the social brand value of the world’s leading brands and the competitive influences that determine their social media performance. Sociagility’s research is available through a free PDF download.
Here’s a visual representation of just some of the report highlights.
If you like it, please feel free to share.
Related posts:
- How to Develop a Social Media Strategy for Your Organization
- How to Learn Social Media – First Steps
- Is Social Media a Mile Wide, Inch Deep?
- How to Bring Focus to Online Social Media
- 10 clues someone isn’t really a social media expert
Category: Featured, Social Media
Subscribe
If you enjoyed this article, subscribe to receive more just like it.
