Archive for February, 2012
Ragan.com: Brand journalism gives voice to first-generation college students
“Seeking to reach donors and the press, a Catholic university tells the stories of its economically disadvantaged scholars,” reports Russell Working for Ragan.com, the leading news and information resource for communications professionals.
CEOs too scripted, not authentic enough, business bloggers say
Where do CEOs fail in communications? According to 10 interviews with business bloggers conducted by The10Company, they aren’t courageous, they’re too scripted, and they don’t acknowledge mistakes. That doesn’t apply simply to top execs’ own mistakes, either. Bloggers say CEOs should address corporate excesses in general.
The choice of standing in the spotlight of success or the cold shadows
Despite living in an age of unlimited possibilities that are only limited by imagination, cleverness and savvy – enhanced by the enormous power of today’s digital revolution – have you ever stopped to consider all the sameness, blandness and copycat styles that surround and bombard us each day?
How Social Media Is Affecting the News Media
News agencies around the world are constantly challenged with finding and keeping consumers of their published content. Content is certainly king, but the business model has been stressed for many organizations over the past decade based on the advancement of technology and changing consumer habits.
Susan G. Komen for the Money: Arrogant and Clueless in the Digital Era
“It started with a tweet,” writes Mary Elizabeth Williams on Salon.com. “And in the end, that’s what won the war.
But … Komen remained silent. No response for more than a full day.
