Worse Than “No Comment!”
By DH on Oct 22, 2007 in Media Relations, News Media, Reputation management
An $8.5-million survey of 24,000 pilots about air safety in the United States apparently is so shocking that NASA, which had commissioned the study, is blocking its release.
Senior NASA official, associate administrator Thomas S. Luedtke, said revealing the findings could damage the public’s confidence in airlines and affect airline profits. NASA has even opposed an attempt by Associated Press to see the findings under the Freedom of Information Act.
By making such a big deal about how horrible the findings are, NASA has clearly revealed its own concern about the state of air safety in the U.S. What I find astonishing is the amateurish manner by which the agency has handled communications on the issue.
As I observe, consult and write books and articles about reputation and brand leadership in today's highly competitive world, I will share thoughts and perspective on this blog.
