Cable News Kicks Networks on Fire Coverage
By DH on Oct 24, 2007 in News Media
News anchors and reporters for cable news channels CNN and MSNBC are live, on-the-scene in southern California today, covering the out-of-control fires that are sweeping the region. Their respective Web sites … using instantaneous blog technology … reflect outstanding and updated coverage.
The anchors for the traditional TV network news programs — NBC’s Today Show, ABC’s Good Morning America and CBS Early Show — are safely and comfortably back in New York … business as usual, seemingly clueless about the scope of the fires in California. They are showing their typical menu of trivial feature stories. Their Web sites are … well, yawn. One day they will wake up and wonder the audiences went.
As I observe, consult and write books and articles about reputation and brand leadership in today's highly competitive world, I will share thoughts and perspective on this blog.
