About the Author

David is a veteran communications strategist ... author ... blogger ... online publisher ... and Emmy Award winning former CBS Network News correspondent. He lives in Washington, D. C., area and works worldwide. You can contact David via email here or online here.

Creating a WOM Airline

By DH on Nov 19, 2007 in Public Relations, Reputation management

Here is a terrific story on how one pilot at United Airlines is creating outstanding word-of-mouth support among passengers. Now, if only the leaders of United would get on the program.

Thanks to word-of-mouth experts Ben McConnell and Jackie Huba for the story.

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