Bogus News Video … Again

MediaLink, a company that produces and distributes video news releases on behalf of clients hoping to get on TV, apparently is slow to learn from its mistakes.  A couple of years ago, MediaLink was involved with Ketchum PR in producing several fake video news releases that were nothing more than promotion of an education-related political agenda by the White House at taxpayer expense.  The resulting scandal nearly sank MediaLink’s reputation.  Why?  Because the source of the video was not openly disclosed to either TV stations that aired the bogus news pieces or the public.

Now, MediaLink’s done it again with a phony video “news” piece for Bisquick, a product of General Mills.  The FCC says it is a “willful violation” of federal sponsorship identification rules.  The FCC also says that Comcast violated the rules by airing the Bisquick segment on the cable company’s CN8 news show.

Here’s the video … you decide –
[youtube=http://www.youtube.com/watch?v=is8_S_uU_p0 240 320]