Fate of The Washington Post in Question
By DH on Dec 5, 2007 in News Media
The message was dramatic and has sent shock waves through the media world — Don Graham, CEO of The Washington Post Company, told analysts today the the company would rebrand itself to be known as “an education and media company.”
Kevin McCauley of the O’Dwyer PR blog calls it the beginning of the end for the once-great Washington newspaper.
As I observe, consult and write books and articles about reputation and brand leadership in today's highly competitive world, I will share thoughts and perspective on this blog.
