About the Author

David is a veteran communications strategist ... author ... blogger ... online publisher ... and Emmy Award winning former CBS Network News correspondent. He lives in Washington, D. C., area and works worldwide. You can contact David via email here or online here.

When Perception Manipulates Reality

The dynamic of perception is so interesting to watch, and sometimes, it is allowed to influence reality. Today’s headlines suggest economic hard times ahead … a downturn in the economy, and possibly recession. All over the subprime lending “crisis.”

And, what is it based on? Bad business choices by banks that had hoped for great financial gain by lending money in the form of home mortgages to people who lacked the means to repay them. The debt was sold to subprime lenders and fueled by greed. When people defaulted, everyone turned to the government for a bailout and ran around like a bunch of Chicken Littles, crying the sky was falling.

But, here’s the rub – the loans were backed by real collateral: houses, real estate. The only real injury here is to lenders who had hoped for a quick buck.

The economy of the U.S. is strong … unless we allow some people to manipulate perception that things are worse than they really are.

1 Comment(s)

  1. On Jan 17, 2008, Tom Ford said:

    I have noticed interesting and similar trend in “Internet business” everybody talks about next bubble but I can’t say that is the case. If you sum all investments in “web2.0″ it is not even close to 2000 ad last dotcom crash. People do not recognize big shift in past 8 years that happened in technology.

    This is first time I comment here. I am interested in PR “theory” and follow your blog for a while. this topic, media manipulation, invisible propaganda, is mostly in my opinion preparations for elections and maybe new war on Middle East.

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