David is a veteran communications strategist ... author ... blogger ... online publisher ... and Emmy Award winning former CBS Network News correspondent. He lives in Washington, D. C., area and works worldwide. You can contact David via email here or online here.
By DH on Mar 27, 2008 in Apple, Bulldog Reporter, Media Relations, Personal notes
I invite you to read my commentary today in Bulldog Reporter’s Daily Dog online newsletter: Apples to Oranges: Most Online “Newsrooms” Tired and Boring, Not Timely and Relevant.
As I observe, consult and write books and articles about reputation and brand leadership in today's highly competitive world, I will share thoughts and perspective on this blog.
On Mar 27, 2008, Jonathan Robbins said:
Just was reading your article on online newsrooms and as a former reporter, I couldn’t agree with you more.
The so-called “Newsrooms” on many web sites usually aren’t helpful to reporters who want to get to someone immediately, as in, like right now. You gotta wonder if they really want the calls.
One group that does a good job is the University of Maryland’s Smith School of Business, which pro-actively puts experts and ideas on its news site to help reporters get new or different prespectives.
Here’s an example:
http://www.rhsmith.umd.edu/news/hottopics/index.html
To further help the TV networks get stories put together quickly, the Smith School also installed a VideoLink ReadyCam broadcast TV studio on site.