Get Coaching Before a TV Interview
By DH on Apr 3, 2008 in Reputation management
Today’s trend in television news is the “talking head” - experts and pundits who are available at a moment’s notice for an interview on CNN, Fox, CNBC or MSNBC. In fact, the people who demonstrate that are better on camera - meaning they can get to the point quickly and delivery concise statements on timely issues - will be asked to come back, again and again.
But … coaching on contemporary interview techniques is mandatory. It is not only unfair but irresponsible for an organization to permit an untrained person on the air live, as we see in this sad example:
As I observe, consult and write books and articles about reputation and brand leadership in today's highly competitive world, I will share thoughts and perspective on this blog.
On Apr 4, 2008, Barney said:
Oh dear, oh dear, poor guy! This is very unfair of his employers to put him in this position.
On Apr 9, 2008, Doug said:
Ow, ow, ow, poor guy. That’s the last we’ll see of him. Point well taken — coaching and preparation are everything when all you have is 10.23 seconds.