04.08.08: What’s Starbucks Up To?
By DH on Apr 4, 2008 in Reputation management
I enjoy the coffee house culture that Starbucks has helped to rekindle around the world, and I respect the company’s integrity and use of meaningful publicity.
So, what is “04.08.08” all about? If you know, please let me know.

As I observe, consult and write books and articles about reputation and brand leadership in today's highly competitive world, I will share thoughts and perspective on this blog.

On Apr 6, 2008, Barney said:
To be honest, I prefer CaffĂ© Nero - but perhaps that doesn’t exist in the US?
On Apr 8, 2008, Alissa said:
all that to taste test an 8oz cup of coffee
http://leisureblogs.chicagotribune.com/thestew/2008/04/free-starbucks.html