CNN May Prop-Up CBS News
By DH on Apr 8, 2008 in News Media, Personal notes
CBS News, once known as the “Tiffany” news operation because of leadership and excellence in the industry, has been self-destructing over the last 20 years through a continuous series of colossal and highly public missteps. CBS News has fallen to sixth place in a three way television network news race for audience ratings simply because of self-inflicted wounds (the hiring of Katie Couric, the firing of Dan Rather, the loss of John Roberts, denudered “60 Minutes” and on and on).
Now comes a report in The New York Times by Tim Agango that CBS News may outsource some of its news-gathering to another ratings laggard, CNN.
Well, why not?! CBS News has closed nearly every one of its news bureaus, whittled professional and experienced news staff to the bone and already relies on news stringers with unknown credentials.

As I observe, consult and write books and articles about reputation and brand leadership in today's highly competitive world, I will share thoughts and perspective on this blog.
