No Such Thing as a Secret

If you’ve ever wondered whether a blog can become a money making venture, I suggest you read the story of Dr. Arnold Kim and his blog, MacRumors, in today’s New York Times.

There is a proliferation of blogs devoted to finding out and revealing secrets about companies and organizations. MacRumors is one that is devoted to trading gossip, rumors and facts about Apple, the notoriously secretive computer company. Apple inspires considerable speculation in the technology industry because of penchant … some call it, obsession … for secrecy. For Dr. Kim, reporting on Apple’s secrets translates to a large following and a six-figure income.