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	<title>Clear Voices in a Cluttered World &#187; Reputation management</title>
	<atom:link href="http://www.davidhenderson.com/blog/category/reputation-management/feed" rel="self" type="application/rss+xml" />
	<link>http://www.davidhenderson.com/blog</link>
	<description></description>
	<pubDate>Wed, 23 Jul 2008 13:54:16 +0000</pubDate>
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	<language>en</language>
			<item>
		<title>Lack of Accountability at AT&#038;T Wireless</title>
		<link>http://www.davidhenderson.com/blog/2008/07/21/lack-of-accountability-at-att-wireless/</link>
		<comments>http://www.davidhenderson.com/blog/2008/07/21/lack-of-accountability-at-att-wireless/#comments</comments>
		<pubDate>Mon, 21 Jul 2008 12:00:21 +0000</pubDate>
		<dc:creator>DH</dc:creator>
		
		<category><![CDATA[Reputation management]]></category>

		<category><![CDATA[iPhone]]></category>

		<category><![CDATA[Apple]]></category>

		<category><![CDATA[ATT]]></category>

		<guid isPermaLink="false">http://www.davidhenderson.com/blog/?p=272</guid>
		<description><![CDATA[AT&#38;T Wireless, the cell phone company, is one of those big, faceless corporations that bumps along and manages stays in business despite itself, I believe.  Case in point is the fiasco over the announcement on AT&#38;T&#8217;s Web site that Apple iPhone users would get free access to AT&#38;T&#8217;s 17,000 Wi-Fi hot spots around the [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Lack of Accountability at AT&#038;T Wireless", url: "http://www.davidhenderson.com/blog/2008/07/21/lack-of-accountability-at-att-wireless/" });</script>]]></description>
			<content:encoded><![CDATA[<p>AT&amp;T Wireless, the cell phone company, is one of those big, faceless corporations that bumps along and manages stays in business despite itself, I believe.  Case in point is the fiasco over the announcement on AT&amp;T&#8217;s Web site that Apple<a href="http://www.apple.com/iphone"  target="_blank"> iPhone</a> users would get free access to AT&amp;T&#8217;s 17,000 Wi-Fi hot spots around the country.</p>
<p>The AT&amp;T announcement said:</p>
<blockquote><p>&#8220;AT&amp;T knows Wi-Fi is hot, and free Wi-Fi even hotter, which is why we are proud to offer iPhone customers free access to the nation&#8217;s largest Wi-Fi hot-spot network with more than 17,000 hot spots, including Starbucks. Now users can relax and access music, e-mail, and Web browsing services with their favorite blend in hand from the comfort of their favorite location.&#8221;</p></blockquote>
<p>It was not true &#8230; not a word of it &#8230; even though the announcement stayed on the company&#8217;s Web site for weeks. What&#8217;s more, no one at AT&amp;T is accepting responsibility for the lie.</p>
<p>The lie was compounded when an AT&amp;T spokesman told <a href="http://news.cnet.com/?tag=hd_ts"  target="_blank">CNET News</a>, &#8220;We have not made any announcement regarding free Wi-Fi and iPhone. The webpage was posted in error and is being removed.&#8221;</p>
<p>Who vets the content on the AT&amp;T website?  Clearly, AT&amp;T is a company where no one is accountable.</p>
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		<item>
		<title>No Such Thing as a Secret</title>
		<link>http://www.davidhenderson.com/blog/2008/07/20/no-such-thing-as-a-secret/</link>
		<comments>http://www.davidhenderson.com/blog/2008/07/20/no-such-thing-as-a-secret/#comments</comments>
		<pubDate>Mon, 21 Jul 2008 01:06:44 +0000</pubDate>
		<dc:creator>DH</dc:creator>
		
		<category><![CDATA[Apple]]></category>

		<category><![CDATA[Blog]]></category>

		<category><![CDATA[Reputation management]]></category>

		<category><![CDATA[MacRumors]]></category>

		<guid isPermaLink="false">http://www.davidhenderson.com/blog/?p=270</guid>
		<description><![CDATA[If you&#8217;ve ever wondered whether a blog can become a money making venture, I suggest you read the story of Dr. Arnold Kim and his blog, MacRumors, in today&#8217;s New York Times.
There is a proliferation of blogs devoted to finding out and revealing secrets about companies and organizations.  MacRumors is one that is devoted [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "No Such Thing as a Secret", url: "http://www.davidhenderson.com/blog/2008/07/20/no-such-thing-as-a-secret/" });</script>]]></description>
			<content:encoded><![CDATA[<p>If you&#8217;ve ever wondered whether a blog can become a money making venture, I suggest you read the story of Dr. Arnold Kim and his blog, <a href="http://www.nytimes.com/2008/07/21/technology/21blogger.html?ex=1374292800&amp;en=422f11037fccdf3b&amp;ei=5124&amp;partner=permalink&amp;exprod=permalink"  target="_blank">MacRumors, in today&#8217;s New York Times</a>.</p>
<p>There is a proliferation of blogs devoted to finding out and revealing secrets about companies and organizations.  MacRumors is one that is devoted to trading gossip, rumors and facts about Apple, the notoriously secretive computer company.  Apple inspires considerable speculation in the technology industry because of penchant … some call it, obsession … for secrecy.  For Dr. Kim, reporting on Apple&#8217;s secrets translates to a large following and a six-figure income.</p>
<p><a href="http://sharethis.com/item?&wp=2.6&amp;publisher=f9e4c072-1014-4e3e-ab02-fd8263fb4b71&amp;title=No+Such+Thing+as+a+Secret&amp;url=http%3A%2F%2Fwww.davidhenderson.com%2Fblog%2F2008%2F07%2F20%2Fno-such-thing-as-a-secret%2F" >ShareThis</a></p>]]></content:encoded>
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		<title>Oil Price Solution: Write Congress</title>
		<link>http://www.davidhenderson.com/blog/2008/07/03/oil-price-solution-write-congress/</link>
		<comments>http://www.davidhenderson.com/blog/2008/07/03/oil-price-solution-write-congress/#comments</comments>
		<pubDate>Thu, 03 Jul 2008 15:50:54 +0000</pubDate>
		<dc:creator>DH</dc:creator>
		
		<category><![CDATA[Personal notes]]></category>

		<category><![CDATA[Reputation management]]></category>

		<guid isPermaLink="false">http://www.davidhenderson.com/blog/?p=255</guid>
		<description><![CDATA[As someone who advises organizations on image, crisis and reputation management issues, I have been continually distressed at witnessing the reputation of our great nation be reduced to shambles on the world stage.  And, it would seem all self-inflicted by people in leadership who don&#8217;t know any better, I&#8217;m afraid.
So, it was in that context [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Oil Price Solution: Write Congress", url: "http://www.davidhenderson.com/blog/2008/07/03/oil-price-solution-write-congress/" });</script>]]></description>
			<content:encoded><![CDATA[<p>As someone who advises organizations on image, crisis and reputation management issues, I have been continually distressed at witnessing the reputation of our great nation be reduced to shambles on the world stage.  And, it would seem all self-inflicted by people in leadership who don&#8217;t know any better, I&#8217;m afraid.</p>
<p>So, it was in that context that I saw this troublesome story in today&#8217;s New York Times under the headline, &#8220;<a href="http://www.nytimes.com/2008/07/03/world/europe/03medvedev.html?ex=1372824000&amp;en=977e75b847493d71&amp;ei=5124&amp;partner=permalink&amp;exprod=permalink"  target="_blank">U.S. Is in No Shape to Give Advice, Medvedev Says</a>.&#8221;  Regardless of what you or I might think of him, Russia&#8217;s new president, Dmitri Medvedev, pulled no punches when he told reporters, &#8220;that an America in &#8216;essentially a depression&#8217; was in no position to lecture other countries.&#8221;</p>
<p>His comments were made on the same day that our President told the American people that if they had a problem with the price of gasoline, write their congressmen to open up new oil exploration &#8230; a suggestion that would take years before the first drop of oil was produced.</p>
<p>There is growing talk here in Washington, too, about the &#8220;D&#8221; word that no one wants to say aloud.</p>
<p><a href="http://sharethis.com/item?&wp=2.6&amp;publisher=f9e4c072-1014-4e3e-ab02-fd8263fb4b71&amp;title=Oil+Price+Solution%3A+Write+Congress&amp;url=http%3A%2F%2Fwww.davidhenderson.com%2Fblog%2F2008%2F07%2F03%2Foil-price-solution-write-congress%2F" >ShareThis</a></p>]]></content:encoded>
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		<title>Hubris</title>
		<link>http://www.davidhenderson.com/blog/2008/06/29/hubris/</link>
		<comments>http://www.davidhenderson.com/blog/2008/06/29/hubris/#comments</comments>
		<pubDate>Sun, 29 Jun 2008 18:11:14 +0000</pubDate>
		<dc:creator>DH</dc:creator>
		
		<category><![CDATA[Personal notes]]></category>

		<category><![CDATA[Reputation management]]></category>

		<category><![CDATA[Perception]]></category>

		<category><![CDATA[Reputation]]></category>

		<guid isPermaLink="false">http://www.davidhenderson.com/blog/?p=250</guid>
		<description><![CDATA[While I don&#8217;t write about politics - largely because I believe the ability to govern, inspire and lead America in today&#8217;s world by politics is broken beyond repair - living in the Washington, DC, area, I cannot help to escape the ubiquitous everyday signs of political arrogance.
Yesterday, for example, while picking up dry cleaning from [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Hubris", url: "http://www.davidhenderson.com/blog/2008/06/29/hubris/" });</script>]]></description>
			<content:encoded><![CDATA[<p>While I don&#8217;t write about politics - largely because I believe the ability to govern, inspire and lead America in today&#8217;s world by politics is broken beyond repair - living in the Washington, DC, area, I cannot help to escape the ubiquitous everyday signs of political arrogance.</p>
<p><a href="http://www.davidhenderson.com/blog/wp-content/uploads/2008/06/mcauliffe.jpg" ><img class="alignright size-thumbnail wp-image-251" title="Terry McAuliffe" src="http://www.davidhenderson.com/blog/wp-content/uploads/2008/06/mcauliffe-150x150.jpg" alt="" width="150" height="150" /></a>Yesterday, for example, while picking up dry cleaning from the shop we use in McLean, Virginia, the shop owner, her employees, people outside on the sidewalk and I were interrupted by a man with an extremely loud voice who had parked his enormous black SUV not in a normal parking space but in the middle of the parking lot, to bring in his laundry.  The fact that he apparently felt he was so self-important and hence, could park anywhere he pleased, blocking other cars, didn&#8217;t seem to bother him.  Heck, he was <a href="http://en.wikipedia.org/wiki/Terry_McAuliffe"  target="_blank">Terry McAuliffe</a>, who until recently was chief campaign fundraiser for Hillary Clinton.  He&#8217;s a guy who has gotten rich from raising money for political campaigns.  I got the impression that he was loud because he wanted everyone to look him, the self-perceived center of importance &#8230; part of his mojo. Reminded me of a kid I knew in high school.</p>
<p>You see that sort of hubris a lot in Washington.  None of it is focused on how to make America better, safer or aimed on critically needed nation-building, as <a href="http://www.nytimes.com/2008/06/29/opinion/29friedman.html?ex=1372392000&amp;en=2d93c9077ff36ae2&amp;ei=5124&amp;partner=permalink&amp;exprod=permalink"  target="_blank">Tom Friedman wrote about in today&#8217;s </a><em><a href="http://www.nytimes.com/2008/06/29/opinion/29friedman.html?ex=1372392000&amp;en=2d93c9077ff36ae2&amp;ei=5124&amp;partner=permalink&amp;exprod=permalink"  target="_blank">New York Times</a></em>.</p>
<p>The little display by McAuliffe, whose deafening speaking tone I believe is normal, is indicative of the blind arrogance that has infected our nation&#8217;s capital, fed by money, greed and power.  Multiply that many times over, and I believe it&#8217;s one of the reasons that nothing really gets accomplished in Washington, except to make the players richer.  But what really is happening is that it is ultimately making the United States less than respected and less influential on the world stage.</p>
<p><a href="http://sharethis.com/item?&wp=2.6&amp;publisher=f9e4c072-1014-4e3e-ab02-fd8263fb4b71&amp;title=Hubris&amp;url=http%3A%2F%2Fwww.davidhenderson.com%2Fblog%2F2008%2F06%2F29%2Fhubris%2F" >ShareThis</a></p>]]></content:encoded>
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		<item>
		<title>Tomatoless Burger</title>
		<link>http://www.davidhenderson.com/blog/2008/06/20/tomatoless-burger/</link>
		<comments>http://www.davidhenderson.com/blog/2008/06/20/tomatoless-burger/#comments</comments>
		<pubDate>Fri, 20 Jun 2008 13:29:01 +0000</pubDate>
		<dc:creator>DH</dc:creator>
		
		<category><![CDATA[Personal notes]]></category>

		<category><![CDATA[Reputation management]]></category>

		<category><![CDATA[fear]]></category>

		<category><![CDATA[Five Guys]]></category>

		<category><![CDATA[Fox News]]></category>

		<category><![CDATA[manipulation of public opinion]]></category>

		<category><![CDATA[salmonella]]></category>

		<guid isPermaLink="false">http://www.davidhenderson.com/blog/?p=248</guid>
		<description><![CDATA[Even since 9-11, fear has become a marketable commodity in America to the point where we have become a fearful nation, fearful of darn near everything.  The military markets enlisting to become a warrior, and there are competitions of so-called gladiators on TV.  Yet, at the very core is fear.
Fear is not a [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Tomatoless Burger", url: "http://www.davidhenderson.com/blog/2008/06/20/tomatoless-burger/" });</script>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.davidhenderson.com/blog/wp-content/uploads/2008/06/tomato.jpg" ><img class="alignleft size-thumbnail wp-image-249" title="The accused tomato" src="http://www.davidhenderson.com/blog/wp-content/uploads/2008/06/tomato-150x150.jpg" alt="" width="150" height="150" /></a>Even since 9-11, fear has become a marketable commodity in America to the point where we have become a fearful nation, fearful of darn near everything.  The military markets enlisting to become a warrior, and there are competitions of so-called gladiators on TV.  Yet, at the very core is fear.</p>
<p>Fear is not a new method of controlling the public.  When I was a kid, it was the fear of nuclear attack, from either the Soviets or Martians.  We&#8217;d get under our school desks in &#8220;duck and cover&#8221; drills.</p>
<p>For the last seven years, America has been governed by a White House that has skillfully made manipulation of public opinion through fear into a dark and terribly destructive art form.</p>
<p><a href="http://www.foxnews.com/"  target="_blank">Fox News</a> was among the first to use TV news to market fear in order to build ratings and enhance advertising revenue stream.  Then, the other cable channels, TV networks and local stations piled on the fear bandwagon.</p>
<p>We hear of law enforcement agencies over-reacting out of fear, perhaps of the sky falling.</p>
<p>Now, because a few people possibly became ill from <a href="http://ap.google.com/article/ALeqM5ijaaf9rEEqJFRI_zJo1YK8TYcBFgD91COPEO1"  target="_blank">salmonella from tomatoes</a>, <a href="http://www.fiveguys.com/"  target="_blank">Five Guys</a>, the chain of burger joints, is among restaurants that have stopped serving tomatoes, maybe for good, for fear of &#8230; something.</p>
<p>Good grief!  What about, as an alternative, seeking confirmed safer sources (and higher quality) of tomatoes and washing them in mild organic soap and warm water?</p>
<p><a href="http://sharethis.com/item?&wp=2.6&amp;publisher=f9e4c072-1014-4e3e-ab02-fd8263fb4b71&amp;title=Tomatoless+Burger&amp;url=http%3A%2F%2Fwww.davidhenderson.com%2Fblog%2F2008%2F06%2F20%2Ftomatoless-burger%2F" >ShareThis</a></p>]]></content:encoded>
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		<title>Corporate Blogs, the Realities and Purpose</title>
		<link>http://www.davidhenderson.com/blog/2008/06/19/corporate-blogs-the-realities-and-purpose/</link>
		<comments>http://www.davidhenderson.com/blog/2008/06/19/corporate-blogs-the-realities-and-purpose/#comments</comments>
		<pubDate>Thu, 19 Jun 2008 15:19:41 +0000</pubDate>
		<dc:creator>DH</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[Reputation management]]></category>

		<category><![CDATA[Strategic Communications]]></category>

		<category><![CDATA[corporate blogs]]></category>

		<category><![CDATA[Dell]]></category>

		<category><![CDATA[Outpost Worldwide]]></category>

		<guid isPermaLink="false">http://www.davidhenderson.com/blog/?p=247</guid>
		<description><![CDATA[A business acquaintance was telling me that he hoped his company might emulate the style of Dell Computer&#8217;s corporate blog.  Not wanting to throw cold water on his hopes, I kept silent.  But Dell&#8217;s blog is not my concept of a contemporary transparent and open interface with customers.  Rather, it is more [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Corporate Blogs, the Realities and Purpose", url: "http://www.davidhenderson.com/blog/2008/06/19/corporate-blogs-the-realities-and-purpose/" });</script>]]></description>
			<content:encoded><![CDATA[<p>A business acquaintance was telling me that he hoped his company might emulate the style of <a href="http://direct2dell.com/one2one/default.aspx"  target="_blank">Dell Computer&#8217;s corporate blog</a>.  Not wanting to throw cold water on his hopes, I kept silent.  But Dell&#8217;s blog is not my concept of a contemporary transparent and open interface with customers.  Rather, it is more focused on product promotion, chockful of predictable corporate hype and jargon.  Example - &#8220;Providing Mission Critical Assistance to ProSupport Customers &#8230;&#8221;  That&#8217;s self-aggrandizing ad copy, and simply not believable or credible.</p>
<p>Here&#8217;s a clue that Dell&#8217;s blog is not engendering great support - the miniscule number of comments. Corporate blogs that are successful focus on creating a transparent, interactive online environment.  Dell, on the other hand, appears to be using its blog as another advertising platform to push corporate sales fluff.</p>
<p>Here are eight tips to successful corporate blogs:</p>
<ol>
<li>Ask &#8220;why&#8221; - Why do you want to have a corporate blog? What&#8217;s the real purpose, the objective? If it&#8217;s to sell, advertise or overtly promote, go buy an ad. The objective of a CEO or corporate blog should be to engage customers/clients in an online discussion, no-holds-barred. If a company has a damaged brand image or reputation, a corporate blog is a good way to give unhappy customers a voice and hopefully win new friends.</li>
<li>Post often - get to the point - be brief - invite comments.  No one will bother to read long-winded corporate jabber.  Make it clear that you want to hear what people really think, especially if they don&#8217;t agree.</li>
<li>Develop a thick skin.  If a corporate blog is genuinely successful, it needs to be a forum for anyone to express any opinion about the company, profanity excluded.<span id="more-247"></span></li>
<li>Be responsive.   A key is to engage customers in a conversation in the Comment section of a blog posting.  Actively converse.  Praise an open discussion.  Deliver solutions that make them happy.</li>
<li>Develop a personality.  It&#8217;s okay for a group of professionals or corporate leaders to collaborate on a blog but show their pictures and a little about them on a page of the blog.</li>
<li>Create a scorecard.  Use the blog to measure improvement in corporate image.  Develop a simple method for customers to grade how good you are at responsiveness and finding quick solutions.</li>
<li>Few CEOs have any business having a blog.  In my opinion, if a CEO has time to actively blog, he or she is not spending enough time doing their job.  Besides, in most cases, the CEO is not the person who is really maintaining the CEO blog, and, guess what?  We all know that, and it detracts from credibility.</li>
<li>Promote a corporate blog only AFTER it starts building traction and a following, not before.</li>
</ol>
<p><a href="http://sharethis.com/item?&wp=2.6&amp;publisher=f9e4c072-1014-4e3e-ab02-fd8263fb4b71&amp;title=Corporate+Blogs%2C+the+Realities+and+Purpose&amp;url=http%3A%2F%2Fwww.davidhenderson.com%2Fblog%2F2008%2F06%2F19%2Fcorporate-blogs-the-realities-and-purpose%2F" >ShareThis</a></p>]]></content:encoded>
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		<title>HDNet Vs. Comcast</title>
		<link>http://www.davidhenderson.com/blog/2008/06/18/the-backstory-on-hdnet-vs-comcast/</link>
		<comments>http://www.davidhenderson.com/blog/2008/06/18/the-backstory-on-hdnet-vs-comcast/#comments</comments>
		<pubDate>Wed, 18 Jun 2008 15:48:58 +0000</pubDate>
		<dc:creator>DH</dc:creator>
		
		<category><![CDATA[Personal notes]]></category>

		<category><![CDATA[Reputation management]]></category>

		<category><![CDATA[cable TV]]></category>

		<category><![CDATA[Comcast]]></category>

		<category><![CDATA[Dan Rather]]></category>

		<category><![CDATA[HDNet]]></category>

		<category><![CDATA[monopoly]]></category>

		<guid isPermaLink="false">http://www.davidhenderson.com/blog/?p=240</guid>
		<description><![CDATA[One of the big mysteries in the television business is why Comcast has refused to carry HDNet.  HDNet is one of the finest examples of original HD programming and professional news reporting that is available on television today.  
You may be recall that ex-CBS News anchorman Dan Rather joined HDNet, and Rather today is doing some [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "HDNet Vs. Comcast", url: "http://www.davidhenderson.com/blog/2008/06/18/the-backstory-on-hdnet-vs-comcast/" });</script>]]></description>
			<content:encoded><![CDATA[<p>One of the big mysteries in the television business is why Comcast has refused to carry <a href="http://www.hd.net/"  target="_blank">HDNet</a>.  HDNet is one of the finest examples of original HD programming and professional news reporting that is available on television today.  </p>
<p><a href="http://www.davidhenderson.com/blog/wp-content/uploads/2008/06/rather.jpg" ><img class="alignleft size-medium wp-image-246" title="Dan Rather on HDNet" src="http://www.davidhenderson.com/blog/wp-content/uploads/2008/06/rather.jpg" alt="" width="200" height="113" /></a>You may be recall that ex-CBS News anchorman <a href="http://www.hd.net/danrather.html"  target="_blank">Dan Rather</a> joined HDNet, and Rather today is doing some of his best work there.  The spectrum of high definition TV channels that comprise the HDNet networks is available on nearly every cable system in America except &#8230; <a href="http://www.comcast.net"  target="_blank">Comcast</a>.</p>
<p>Visit HDNet&#8217;s Web site, and there is a page that says, &#8220;<a href="http://www.hd.net/nocarry_comcast.html"  target="_blank">Comcast has chosen not to make HDNet and HDNet Movies available </a>&#8230;&#8221;</p>
<p>I asked a Comcast representative for comment, and he could offer no explanation about why HDNet is not carried by Comcast.  I have exchanged emails with <a href="http://www.blogmaverick.com/"  target="_blank">Mark Cuban</a>, Founder and owner of HDNet, and he wrote, &#8220;I can&#8217;t figure out why they won&#8217;t carry us.&#8221;</p>
<p>One thing is for sure &#8212; an enormous slice of the U.S. population that&#8217;s served today by Comcast cable TV is being denied outstanding news, sports and entertainment programming from <a href="http://www.hd.net"  target="_blank">HDNet</a>.</p>
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