Category: Blog
Twitter for Beginners
While I continue to wrestle personally with the obvious time demands of paying attention to Twitter, I am a big proponent of using Twitter to build their own respective groups of acquaintances who may share common interests. Twitter is an effective door-opener to meet new people, and to build our own level of awareness online. [...]
User Manual for Twitter
I am a convert. I have come to realize the enormous potential of Twitter as an online social networking tool. Twitter can be of tremendous value to anyone who recognizes the importance of sharing information and networking online among other people on various topics. In fact, it’s only limited by our own imaginations. David Risley, [...]
Effective Blogs Need Effective Analysis
As I have detailed in my new book – The Media Savvy Leader – “The once-effective support structure for executives and leaders—such as public relations, marketing, and advertising agencies—has been shockingly slow to learn the new and ever-changing trends of how to use the Internet.” “Shockingly” is somewhat of an understatement. A young professional woman [...]
Great Online Communications: WP-Vybe
If you are responsible for online communications, I urge you to take a look at WP-Vybe. The new WP-Vybe theme from Michael Pollock of Solostream.com is, in my opinion, the most exciting, versatile and easy to customize WordPress theme ever. I know that’s quite a statement, given the hundreds of WordPress themes that are available. [...]
No Such Thing as a Secret
If you’ve ever wondered whether a blog can become a money making venture, I suggest you read the story of Dr. Arnold Kim and his blog, MacRumors, in today’s New York Times. There is a proliferation of blogs devoted to finding out and revealing secrets about companies and organizations. MacRumors is one that is devoted [...]
Corporate Blogs: the Realities and Purpose
A business acquaintance was telling me that he hoped his company might emulate the style of Dell Computer’s corporate blog. Not wanting to throw cold water on his hopes, I kept silent. But Dell’s blog is not my concept of a contemporary transparent and open interface with customers. Rather, it is more focused on product [...]
Handbook for Bloggers and Cyber-Dissidents
In today’s world of intense message chaos, blogs have provided an effective online channel for expression of voice and words. But, what are the rules, best practices and ethical boundaries in the vast blogosphere? Paris-based Reporters Without Borders has made available online and for free download its “Handbook for bloggers and cyber-dissidents.” It is the [...]
New Media World: All About Transparency
General Motors is trying to patch up whatever reputation it had as an environmentally aware corporation. The company is holding a series of online chats with environmental critics after GM’s blog was slammed with comments that were critical of the company’s environmental efforts. The environmental activist group Rainforest Action Network said some things that GM [...]
