Category: Brand Journalism
What is Brand Journalism, and Why is it Important?
Boeing uses it to show us what an Air Force base test flight is really like. So does Louisiana Seafood, as a way for fishermen and seafood processors to tell their stories after the devastating BP oil spill. It’s called “brand journalism,” a new form of communications for business that’s rapidly emerging.
When Disaster Hits, Report Your Own News
When the disaster hits, news crews show up – reporters, photographers, satellite trucks. They do stories about human suffering and destruction, always in a predictable, formula approach. After a few days – seemingly on cue – they depart to move on to the next disaster du jour.
Veteran TV Newsman Dave Marash: Trend of TV News
Veteran TV journalist Dave Marash, winner of multiple Emmy Awards, writes for the Columbia Journalism Review on what’s happened to TV news in America. His messages: As a video revolution sweeps the world, US television news caps its lens.
Simple Way to Create a Communications Measurement Plan
Times have changed, and in today’s digital era, we have many accurate and effective ways to measure whether our communications work is making progress or needs a course correction.
VideoLink helps to define the future of TV news and communications
There is increasing discussion that advanced video technology together with the Internet are driving seismic shifts in not only TV news but also how companies will control brand and competitive differentiation in the future. VideoLink’s in the lead.
Brand Journalists Multiply Like Rabbits
New York writer BJ Ochman observed early in 2010 that “self-proclaimed social media gurus were multiplying like rabbits.” The same thing is happening unfortunately to brand journalism as self-annointed “experts” without accomplishments or news credentials jump on-board.
Corporate Storytelling in One Photograph
There is an old adage that “a picture is worth a thousand words.” It means that even a complex idea can be clearly conveyed through just one single image or photo. It has never been more important than today.
Transparency Can Make or Break Brand Journalism
Guest columnist Alice Bumgarner writes: A recent article on Poynter.org reveals that nonprofit news sites were found to be ideological and biased. They’re not transparent about where their money comes from or what their mission is, or even upfront about whether they lean left or right.
The Power of Images, Then and Now
Watching the outstanding PBS program “Freedom Riders” – an American Experience documentary about the bravery of young black and white Americans 50 years ago whose actions led to the end of segregation in the South – I was again struck by the power of images.
A Roadmap to the Next Era of Strategic Communications
Over many years of working closely with CEOs and other leaders — as a journalist for a major television network and now as a strategic communications advisor — I have seen how important it is for a communications program to be considered a “valued asset.”
