Category: Competitive Positioning
Google Versus China
I have been watching and reading … albeit with a bit of awe and a lot of curiousity … the current flap between Google, which desires to extend its marketing tentacles before the people of China, and the Chinese government, which wants to continue its policies of control and censorship.
Unique Positioning in One Sentence
Boosting awareness for a business, not-for-profit organization or association doesn’t start or end with a mission statement. In fact, mission statements are a waste of time in today’s world because they are singularly inward-looking and useless. Awareness comes from a single distinctive positioning message that stimulates a conversation, and a desire to know more. Let [...]
5 Tips for Business in a Down Economy
I liked this commonsense checklist from Jamie Turner’s blog - The 60 Second Marketer – for anyone seeking a competitive edge in these challenging times that I asked Jamie for permission to repost it here: Here are the key things you’ll learn in this article: That you don’t need big budgets to make a big impact [...]
Clueless on the Hill
As someone who works with many organizations on leadership, I can say – with tongue in cheek – that none of the CEOs of the Big Three auto makers will ever be accused of being leaders. To the contrary, they are a PR disaster. As their recent demonstration on Capital Hill revealed, they are too [...]
More Than Promises, Passion & Perception
[Note: The commentary also appears in Bulldog Reporter.] The Presidential campaign in the United States is going to be won this year by public speaking skills, and the ability to deliver clear, simple-to-understand and crisp messages. The race ultimately is not debate over the economy, healthcare, terrorism, Iraq, or any other issue, I believe, but [...]
The Media Savvy Leader … coming soon
My latest book – The Media Savvy Leader – will be released in January 2009, published by Robert D. Reed Publishers. The Media Savvy Leader is a book for C-Suite executives and top leaders of organizations. The book profiles some of today’s most recognized executives who know the competitive importance of personally taking change of [...]
The Barber’s Diaries
The motion picture project I’m involved with – The Barber’s Diaries – is moving forward at increasing speed. Director and screenwriter Kevin Willmott (“CSA: Confederate States of America” and “Bunker Hill“) has joined the project. Outpost Worldwide is the production company. The Barber’s Diaries is the true story of Charles Ellis, a black barber who [...]
Who Doesn’t Love Zappos?!
You may be sick of reading about Comcast on this blog, and I guess I don’t blame you. But the point I am trying to make is that when a company, such as Comcast, constantly has a poor reputation for customer relations, it is not the result of marketplace competition. It is, in fact, because [...]
Where Have All the iPhones Gone? Be Patient
Consumers and techies, alike, have been atwitter over the lack of availability of Apple iPhones worldwide. Everyone knows that a new, 3G-capable iPhone will be debuted soon. But, suddenly and without warning, iPhones vanished from Apple stores and Apple.com in early May. There’s been all kinds of speculation on Web sites and blogs that follow [...]
20th-Century Analog Arrogance in a Digital Age
I make it a rule not to write about politics, and this posting is no exception. It is, however, about a line from Frank Rich’s column in the New York Times on Sunday, March 30, that’s stuck in my mind — about the tactical thinking style of the advisors who surround Mrs. Clinton. The subject [...]
