Category: Crisis Communications
Fujifilm Overcomes Earthquake With a Winner
What happened to Japan-based Fujifilm earlier this year was an unusual mix of opportunities to boost brand image interrupted by the unexpected task of managing a crisis of historic proportions.
Crisis Communications Online During an Oil Spill
Google “BP” or “Transocean” … and the first page of search results, alone, reveals the magnitude of the metastasizing online brand image and reputation crisis facing these two publicly traded companies.
A Case Study of Poor Crisis Management
Toyota has become a case study in how not to do things in a crisis of brand and reputation. Toyota, the world’s biggest car maker, has turned consistently to teams of political lobbyists and attorneys as the company has been ravaged by one safety recall after another to “fix” the company’s problems.
Consumer Reports Takes on Corporate Bully
Consumer Reports is to be applauded for factually, responsibly and ethically warning motorists that Toyota’s 2010 Lexus GX 460 sport utility vehicle has a dangerous handling problem that could lead to a rollover and possibly “serious injury or death.”
Consumers are Not Crash Test Dummies
Toyota’s PR initiative to aggressively work to discredit drivers who have encountered apparent problems with Toyota cars and to complain that the news media has not treated the company fairly is big bully PR from a bygone era.
Southwest: Too Fat to Fly
Here’s where Southwest Airlines really fumbled in handling its customer and social media crisis caused when filmmaker Kevin Smith was kicked off one of its flights because he was deemed to be too fat for one seat.
Corporate Dumb and Dumberer
CTS Corporation of Elkhart, Indiana – a company many of us have never heard of – has bubbled into the news as the maker of the faulty Toyota accelerator pedals linked to the biggest vehicle recall in automotive history, a recall even NPR, which chooses its words carefully, has called “unprecedented.”
Tick … Tick … Tick … Tick, Tiger
It’s not good enough that Tiger Woods – the world’s best golfer – has accepted responsibility for a minor accident by driving his Cadillac Escalade SUV tank into a fire plug and tree. We all have bad days … or rather nights, because Woods car accident happened around 2:30 a.m.
Northwest Airlines: A Communications Nightmare
Northwest Airlines has had problems with its pilots, flight attendants and medieval company policies for some time now. Can you imagine trying to handle corporate communications/PR for such an outfit?!
Nokia, Siemens Risk Image for Profit
Nokia, the mobile phone maker, and Seimens, a German electronics company, are facing growing boycotts of their products and services around the world today by being accomplices-for-profit with the repressive regime in Iran. It is becoming a global PR nightmare for the two greedy companies.
