Category: Leadership
5-Steps to Becoming a Media Savvy Leader in 2009
There is little room for the status quo or traditional tactics as business and organizations strive for authentic leadership in 2009 and beyond. More than ever before, companies will turn to the media – mainstream and the fast-evolving online New Media of Web 2.0 – as they seek to build brand awareness, leadership positioning, new [...]
Consider a Bold New Direction
During many interviews with corporations, organizations, and PR agencies—in addition to the media—in preparation to write my new book, The Media Savvy Leader, I found that not many corporate leaders are exchanging high-5s over the performance of even the largest global public relations agencies. While agencies today, whether advertising or PR, charge hefty fees, many [...]
Cuban Seeks to Define Transparency
What would the typical corporate leader do if sued by the Securities and Exchange Commission (SEC) for alleged insider stock trading? Most would duck and hide. If ambushed by a reporter, they’d firmly say, “No comment,” and other dumb things. Mark Cuban is not the typical corporate leader, and that’s one reason he is so [...]
8 Steps for Not-For-Profit Media Leadership
While researching my new book, The Media Savvy Leader, I found an authentic leader in the field of not-for-profit organizations who knows the importance of managing the message in order to achieve consistently outstanding media coverage – Layli Miller-Muro, founder and head of the Tahirih Justice Center. While Miller-Muro appreciates the power of television news [...]
How to Connect the Dots of Web 2.0 Communications
I am very pleased that the popular online business leadership forum – Expert Access – has used my commentary on how business can connect the dots of Web 2.0 communications. Expert Access is a business e-zine for senior-level corporate executives, IT and operations managers and technology buyer committees. It is a service of Cincom Systems, the [...]
Poretz: The Message is the Medium
I have a lot of respect for Doug Poretz, co-founder of Qorvis Communications in Washington, because he is an authentic leader in the business of communications, and has a unique talent for seeing the big picture. I also respect him for consistently focusing on achieving solid results for his clients. With Doug’s permission, I would like to [...]
Web 2.0′s Need to Help Business
There is an unfortunate yet growing disconnect developing between corporate America, and the potentially effective opportunities for enhanced online communications offered by the innovative Web 2.0 movement. In short, the dots are not getting connected to demonstrate how the new technology of Web 2.0 can benefit business and organizations. As a result, new developments, such [...]
Made in America
Visiting my orthopedic surgeon recently to get stitches removed from surgery, he handed me a small sealed package that contained the special device for removing stitches. The front of the package had the brand name of a recognized American medical company. But, he pointed on the back of the package … at the very bottom, [...]
The Moment That Defines A Leader
What’s lacking in the 2008 Presidential race is one memorable moment that defines leadership. It has not happened. There has been no passionate phrase, action or expression that has instantly triggered the image of leadership before voters. The primary reason the debates have been boring, and the race so close is that we don’t see [...]
Social Media Prepares You for Downturn
As all of us know or are quickly realizing, the latest Congressional boondoggle in the form of a $700 billion bailout (actually, it turned out to become a $870 billion pork barrel payoff to benefit only fat cats and lobbyists) will most likely never help any of ordinary people in the U.S. If there was [...]
