Category: New Media
How to Connect the Dots of Web 2.0 Communications
I am very pleased that the popular online business leadership forum – Expert Access – has used my commentary on how business can connect the dots of Web 2.0 communications. Expert Access is a business e-zine for senior-level corporate executives, IT and operations managers and technology buyer committees. It is a service of Cincom Systems, the [...]
Writing On the Wall For Old Media
See that blue line on the graph? The line that is flat-lining? That blue line represents jobs data for the TV news industry according to Simply Hired. Jobs in that industry are vanishing. Even though I have written about the slow death of mainstream media for years, this chart visually showing the troubling trend of [...]
Why Twitter Matters & Who Cares?
A lot of people are a-twitter over Twitter. Some people tell me it is the ultimate social networking device. Others say it will build business, land contracts, enhance income, and cure ache and straighten your teeth (actually, I made that up). And, in my case, sell more books. Yet, read Twitter (you will need a [...]
Bowling 1, Health Care 0
My gosh … did Elizabeth Edwards get it precisely right about the trivial and clueless nature of today’s mainstream news media in her call-it-like-it-is OpEd in The New York Times. “If voters want a vibrant, vigorous press, apparently we will have to demand it,” she writes, and then, she challenges all of us to raise [...]
Superb Story + NPR’s Style = Great Coverage
This is an outstanding example of how one organization worked with National Public Radio to achieve terrific coverage on NPR’s popular Morning Edition program. It also shows NPR’s style of merging traditional coverage with the dynamic communications elements of Web 2.0 – Layli and Gil Miller-Muro, two members of the Baha’i Faith in northern Virginia, [...]
New Media World: All About Transparency
General Motors is trying to patch up whatever reputation it had as an environmentally aware corporation. The company is holding a series of online chats with environmental critics after GM’s blog was slammed with comments that were critical of the company’s environmental efforts. The environmental activist group Rainforest Action Network said some things that GM [...]
