Expert Access is a business e-zine for senior-level corporate executives, IT and operations managers and technology buyer committees. It is a service of Cincom Systems, the global business software enterprise, headquartered in Cincinnati, Ohio.

The more appealing green line represents job data results for Social Network … Web 2.0 … the Digital Revolution. So as the downward job trend slumps across mainstream media, the strong growth in social online media opportunities continues.

I was reading what some people post of Twitter yesterday – one fellow was describing his seatbealt on an international flight, another person was telling us that he was getting on a commuter train, and still another announced she was going to have drinks with a friend. One active Twitter “celebrity” even posted an image of his hotel shower faucet on Twitter for everyone to see (photo on the left). That’s close to too much information in my book.  

Many people talk about themselves, and things going on in their lives. These mini-postings are instanteous – write, click and they’re online for everyone to read.  My question is … who cares?! How do people have enough idle time for Twitter?

I wrote on Twitter: “Will Twittering make your head explode?”  I was serious.  No one replied.

I asked a friend in an email what she thought of Twitter, and here is her response: “I think I need Twitter like I need a hole in the head!   Between emails, texting, messaging and facebook!!! I’m all networked out.”

I think she’d got it right. Not only am I a serial emailer but I text, blog (actually, I have 5 blogs) and use Facebook too much.  Maybe Twitter will make my head explode.

By the way, my new book – The Media Savvy Leader – hits bookstores in January. Hope you check it out.

“If voters want a vibrant, vigorous press, apparently we will have to demand it,” she writes, and then, she challenges all of us to raise our voices of complaint. Good for her. More people need to speak out over the sorry state of the media.

Layli and Gil Miller-Muro, two members of the Baha’i Faith in northern Virginia, approached friends in their community who are members of other religions about the idea of a new kind of Sunday school for young children … where families from a range of religions would gather to learn about helpfulness, obedience, service and friendliness – virtues shared by all the world religions. Such weekly children’s classes are hosted by Baha’is throughout the U.S.

What made a difference is that Ms. Miller-Muro – who is founder of a not-for-profit organization in the Washington, DC, area – knew NPR reporter, Barbara Bradley Hagerty. Working together, they coordinated with the national Baha’i organization in Wilmette, IL, to develop a comprehensive feature.

The resulting story aired multiple times during NPR’s Morning Edition to an audience nationwide in the millions. But, check out how NPR then presented the story online — streaming audio of the story, photos of the Sunday school for children and a written version of the entire story. Not only did the story air on Morning Edition but it will remain online indefinitely.

At the same time, the U.S. Baha’i Faith spotlighted the story on the Faith’s home page with a link to more information, and, of course, a link to NPR. It all works to extend awareness for what I believe is fabulous coverage.

In today’s world of communications, corporations or organizations must behave with openness and transparency. When engaging audiences – even critics – in conversations using the communications tools of Web 2.0, companies need to accept the risk that not everyone loves them.

Now, GM has backed itself into a defensive, duck-and-cover position and has been responsible for creating adverse media coverage about itself. Not smart.