We live and work in the Internet Age, and as Mark Cuban told me for my upcoming book, The Media Savvy Leader, “Executives have to learn how to shape information about themselves and their companies, or the Internet will do it for them, and it won’t be pretty.” My hat is off to Brogan, Livingston, Scott and Defren … and others … for their thought leadership in this area.

While they primarily focus on the evolutionary forces of social media and online viral marketing – involving Web 2.0 platforms such as blogs, Twitter and Facebook, among others – I view their visionary thinking more as a beacon that illuminates the playing field, today and tomorrow. Ideas – some practical, some thought provoking – that help savvy executives to find an edge, a solution.

Livingston, for example, was writing today, “This new media world will see an even stronger focus from corporate as big ad spends get cut and marketers seek guerilla oriented tactics.” His posting today distills some of the week’s best ideas from others into more practical focus, a tremendous resource for corporate and organizational leaders who are actively seeking new strategic approaches, largely because their traditional support system – PR, advertising and marketing agencies – are so woefully lagging behind in comprehending Web 2.0 and the digital revolution.