All Entries in the "Online Strategies" Category
PRSA: Online Newsrooms in the Digital Era
Arizona-based public relations professional and writer Ryan Zuk writes for Public Relations Society of America (PRSA) about the essence of the dynamic new real-time news approach taken by Imperial Sugar Company to present news of the sugar industry and broaden its awareness.
Futurity is Now
Let me share an example – with some excitement – of a clever online site that consolidates news from academia. It’s Futurity.org. Futurity – edited by Jenny Leonard – has quite literally become the center of its universe by aggregating interesting and appealing stories from leading research universities.
Station Coffee: A Promotion for All
Let me share some thoughts about an original promotion for Starbucks or Caribou. I’m giving you this promotion because I like what the concept of coffee shops brings to our communities. More than that, I greatly respect the authentic and personal dedication of women and men across our country who are professional firefighters and EMS technicians.
Huge PR Firm Has Bunch of Kids Digital PR Strategists
As Hamilton Nolan writes for Gawker.com: Here is just the latest example of how a large PR agency can be a huge, huge, huge, hustle, staffed by hustlers, who will charge you too much money to do dumb, simple things, on the internet. Edelman!
Look at Where the Eyeballs Are
I was sitting in a cafe with the respected social media expert and practitioner Chris Abraham recently in Clarendon, just outside Washington, D.C., and we were purposefully people watching. Nearly everyone who walked by had their eyes down, checking something on an iPhone, Blackberry or some other type of wireless PDA.
In the Digital Era, Who You Gonna Call?
Actor Rainn Wilson from NBC’s “The Office” sums up the value of my new book — “Making News in the Digital Era” — when he says:
“Henderson gets it. He knows the online media world and has interesting things to say. Besides, he’s the dude who got me on Twitter.”
The Ideal Online Newsroom
These days, it seems pretty obvious that any smart company has to prominently position its expertise/experience to:
Be clearly heard and stand out in all of the right ways.
Best “manage the conversation” around its image and reputation.
Be timely and relevant.
How-To Vet a PR Agency in the Internet Era
How does any organization in today’s online world develop a credible voice online and stay competitive? How can you go about selecting a PR agency that really can deliver expert help for building a footprint of awareness online? Building off my post of March 1, this is one of the biggest challenges facing any business, [...]
Intelligent Thinking in Challenging Times
At this time of questions, bewilderment and fear about which direction the U.S. and global economies will take, I am heartened by the intelligent perspective of a group of thought leaders who are actively analyzing today’s online marketing and reputation management opportunities. People like Geoff Livingston, Chris Brogan, Todd Defren, David Meerman Scott, and others To read [...]
Social Media Prepares You for Downturn
As all of us know or are quickly realizing, the latest Congressional boondoggle in the form of a $700 billion bailout (actually, it turned out to become a $870 billion pork barrel payoff to benefit only fat cats and lobbyists) will most likely never help any of ordinary people in the U.S. If there was [...]
Effective Blogs Need Effective Analysis
As I have detailed in my new book – The Media Savvy Leader – “The once-effective support structure for executives and leaders—such as public relations, marketing, and advertising agencies—has been shockingly slow to learn the new and ever-changing trends of how to use the Internet.” “Shockingly” is somewhat of an understatement. A young professional woman [...]
Handbook for Bloggers and Cyber-Dissidents
In today’s world of intense message chaos, blogs have provided an effective online channel for expression of voice and words. But, what are the rules, best practices and ethical boundaries in the vast blogosphere? Paris-based Reporters Without Borders has made available online and for free download its “Handbook for bloggers and cyber-dissidents.” It is the [...]
Untangling Online Strategies and Web 2.0
All of the PR people, including major agencies, who are now struggling to figure out online strategies might want to hear Jeanette Gibson. She is the visionary Director of New Media at Cisco Systems in San Jose, CA. I spoke with her recently to get her thoughts about how organizations can use the Web for [...]
