Category: Public Relations
There’s More to Communications than Just Hourly Billing
The field of public relations and communications is rapidly changing, and agencies need to keep pace. Client needs and expectations have radically changed in today’s digital era. There’s more to communications than the passive tactics of yesteryear.
How Much are Head Hunters Hurting PR?
It’s a familiar story – a seasoned PR veteran is approached by an executive search firm, hyped over an attractive-sounding corporate position, strung out through a series of interviews, and then, told that the evaluation process is too far down the road … or some other lie.
5 Ways to Save Porter Novelli PR
In many ways, the old model of big PR agencies is catching up with Porter Novelli quickly. Suffering from a lackluster image … if any image at all … the agency represents the way PR used to be done, in bygone times. Today’s subtle communication styles in the digital era have eluded Porter Novelli.
The Rise of Savvy Clients and Smart Boutiques
Clients today are, for the most part, far savvier and smarter about enlisting outside communications and public relations agency counsel than 10 or 15 years ago. The days of fat budgets and little agency supervision are on the wane. The emphasis is on accountability and results.
A Mainstay of Traditional PR is Rubbish
It’s Friday, and I’m clearing out my email spam folder. Most of the stuff caught are press releases. For years, I’ve used a spam filter called SpamSieve that almost magically sniffs out and trashes press releases. No surprise that in today’s digital world, mass and blindly distributed releases are treated as rubbish.
PR at Cross Purposes
While doing research for my new book, Making News in the Digital Era, I was struck by the fact that most large PR agencies seemingly have created two different and competing agencies under the same roof that I believe will lead to competitive growth problems in the near and long term – a traditional agency competing against a digital agency.
The Very Broken PR Agency Model
A friend of mine was sharing a story about being interviewed by an office of a large PR agency. I could mention the name but it really does not matter because they are all the same. What struck him at first was the singular focus of the agency on itself.
Threat Level is Murky
The color-code threat level at America’s airports has been “Orange” for so long, it’s become rusty. Don’t believe me? Drive into Houston’s Intercontinental Airport and a permanent sign, now rusting and faded, informs you of the orange threat level.
It’s Called … Work
I got into a discussion the other day with a friend over which group is lazier – mainstream media, bloggers or public relations people. The subject came up because he remarked, rather accurately, how easy it is today to spoon-feed the media with information that they will use, without question. While mainstream media has gotten [...]
Build an Online Newsroom, Using WordPress
As you have no doubt noticed, I’ve written quite a bit about the overuse and ineffectiveness of press releases. In this Internet era – a time when the ways of public discourse are changing, whether online or otherwise – one-way shouting out an announcement no longer is effective. Press releases are shouting. We are in [...]
