Category: Public Relations
The Short Lifespan of Press Releases …
Let’s talk practical, and about the real world. As we all know, the news media is undergoing seismic changes. Maybe it’s more accurate to call it, chaos. Newspapers are failing. Broadcast news is losing audience. There are layoffs every which way your turn in mainstream media. Online media is all over the map when it [...]
Is PR Out-of-Sync with the Internet Era?
When I wrote on this blog a few weeks ago about the fact that public relations people are woefully slow (or maybe fearful) at learning and developing expertise about latest developments in today’s online world, including even the basics of blogging, a fellow on the digital team of one major PR agency objected. He said [...]
Plain Language is Sexy
Plain language … it’s clear, to the point, meaningful, and it’s such a cool approach, it’s … sexy. In today’s noisy world, there’s no better way to cut through competitive clutter than with the instant clarity of plain language. The new online Gobbledygook Grader – recently announced by HubSpot, David Meerman Scott and Dow Jones [...]
Realigning Public Relations for the Internet Era
News programs, newspapers and the media are full of stories about business in turmoil, many companies struggling to stay alive and viable in not only these tough economic times but also in a world that has changed dramatically. Change has happened quicker and more profoundly than many of us comprehend, partly because we have no [...]
Die Press Release!!!
A friend was telling me today about a conference she has just attended that brought together a large group of public relations people with a smaller group of working journalists. The discussion had centered, as it often does at such sessions, on what journalists really need in today’s demanding media world, and the merits of [...]
Today’s Reality: Nothing Is Secret
Washington, D.C., where I am based, is full of consultancies run by former members of Congress or government staffers who sell their connections and supposed clout to just about anyone who hopes to have greater influence before the federal government or in the halls of Congress. It’s influence peddling for a price, and often, their [...]
How-To Land a Job at a PR Agency
When people ask me for advice and guidance on getting a meaningful position at a public relations, I don’t sugarcoat the process – when you are considered for an agency slot, it’s all about money. If you want to land a job at a public relations agency … one that is at least a step [...]
Why Big PR Lacks Online Leadership/Expertise
It was less than two years ago that Marsha Silverman, CEO of Ogilvy PR, said publicly during the 2007 Bulldog Reporter Summit that she didn’t know much about the online world, and even email was a nuisance to her. My intent now is certainly not to pick on Marsha but to try to get at [...]
The Take-Away in the Ketchum PR Affair
Clearly, my posts on this blog over the last couple of days have drawn a lot of attention and comment. Let me today express my perspective and opinion. We have just entered a new era in the United States where a leader, our new President, has called for principled behavior, and an end to the [...]
The Ketchum-FedEx-Twitter Saga Continues
The purpose of this posting is to pull back the veil, and attempt to get added perspective on what may have developed as one of the first, if not the first, examples of crisis communications in today’s new and evolving online Web 2.0 social media world. Last evening, there were so many visitors to this [...]
