Category: Reputation management
Susan G. Komen for the Money: Arrogant and Clueless in the Digital Era
“It started with a tweet,” writes Mary Elizabeth Williams on Salon.com. “And in the end, that’s what won the war.
But … Komen remained silent. No response for more than a full day.
Hey, ya know what?! … junk words are a lazy way of speaking
“Hey, ya know what?” our president often says at news conferences and speeches when he begins a thought or answer to a question.
No, Mr. President, I don’t “know what”—that’s what I expect you to tell me. Furthermore, it’s not a very “presidential” or top executive style of speaking.
Amtrak to Public: Trains are Dangerous; Terrorists may Strike
Amtrak, America’s passenger train service, is working hard to scare the crap out of people who ride trains. Widescreen TVs in Amtrak stations are running a lengthy video produced seemingly to convince us that terrorists may strike your train at any moment. What they are doing sure seems more like “security theater” to justify a fat cop budget … and, it feels dishonest.
Active News Sites Vs Tradition Online Newsrooms
It is a reality in our fast-moving, digital-driven world that words matter. And, certainly in the field of communications where new uses and more precise usage of words and phrases play a key role in determining such essential factors as competitive differentiation, authenticity and value. Take, for example, online “newsroom” versus “news site.” There is a big difference.
Stratfor: How Not to Manage Crisis Communications
The major website hacking of 2011 – labeled “The Hack of the Year” by the media – has now spilled over into a new year and is shaping up as a classic case history of how not to manage corporate communications and brand image in a crisis.
Stratfor’s Brand Image Sinks by Lack of Crisis Communications
What’s now hurting the most for Stratfor – an expensive, premium online news and analysis aggregating service – is not necessarily the hacking of their high profile website but rather their own lack of crisis management and prompt, transparent communications.
Stratfor Hacking Underscores Need for Fast Communications Response
In what may go down as one of 2011′s more serious cases of malicious website hacking, the main site of “global intelligence leader” Stratfor was taken offline on Christmas Eve. It’s the latest cyber-attack being attributed to members of the hacktivist group Anonymous.
How Agencies Boast in Presentations, Lose Business
“Why is it,” asked a friend who oversees a government agency, “that PR, branding and ad agencies waste so much time talking about themselves in new business presentations?” The agencies had been chosen and got in the room because his agency had checked them out already.
The Downside of Attorneys Dictating Communications Plans
While attorneys can be a valuable resource and provide guidance and perspective for professional communicators, few lawyers have the skills to dictate communications plans that will result in substantive, favorable results. It’s not an area of expertise for most attorneys.
Pedophile sex scandal and coverup damage Penn State’s image
The leaders of Penn State clearly do not comprehend the massive damage they have caused to the image and reputation of the university.
