Category: Reputation management
Digital Revolution Forces New Approaches for Executives
The rapidly changing face of technology in recent years – particularly the online digital revolution – has had profound effects on all manner and styles of how we form opinions, gather information and connect with each other. Everything about how we communicate has changed.
“About Us” are the weakest words in communications
The words “about us” have become the weakest words in the practice of communications. Why? Simple … no one cares about your company or organization. Customers, vendors, clients, shareholders and others only care about the value of your services and products to them.
Newsroom, classrooms linked-in with online tools
A collaborative guest post by a George Washington University graduate student and professor examining whether the role of communicators can keep up with technology.
7 Reasons Why (Media) Pitching is Outdated
“Pitch” and “pitching” aren’t going away, but they should. They’re so frequently used in agencies, corporations, not-for-profits and organizations that they appear current, reasonable and viable. But they’re not.
Examining “Steve Jobs and the Eureka Myth”
Adrian Slywotzky really puts a finger on the specialness of how the Apple phenomenon of success has happened in such a short period of time in his Harvard Business Review article, “Steve Jobs and the Eureka Myth.”
Steve Jobs, the Common Sense Contrarian
Steve Jobs has common sense and gut sense, essential elements of an authentic leader. Perhaps his greatest talent is that of a contrarian and risk-taker, dismissing the ineffectual tactics of traditional marketing and research.
The Page Principles Revisited
The Page Principles remain just as valid today as when Arthur W. Page practiced them about 70 years ago. And, as we review them, you can see that the Principles are often exemplified in the brands and character of some of today’s most successful corporations and organizations.
Fujifilm Overcomes Earthquake With a Winner
What happened to Japan-based Fujifilm earlier this year was an unusual mix of opportunities to boost brand image interrupted by the unexpected task of managing a crisis of historic proportions.
Define: Brand
Brand. We hear the word used so often with hopeful or wishful expectations by marketing or promotion people that it deserves a review. In today’s competitive and noisy world, working on a brand can be tricky and delicate business. But, there are other approaches.
Compete With a Good Story
Twice in the last week, I have been in high level corporate meetings in different cities where the overriding question was how to be more competitive in today’s global business environment and against growing competitive forces online.
