All Entries in the "Social Media" Category
How Much Can Social Media Be Trusted?
While researching my latest book – “Making News in the Digital Era” – I conducted interviews with people who run companies that manipulate opinions and perceptions in the world of online social media. It is “the shadowy side” of the online world, as one described it, and it is big business.
Technology Tools Driving Online Social Media
A number of very cool things happened the moment I clicked Publish on this blog story, and it was all happening behind the scenes and automatically on my Wordpress blog.
The War for the Internet
A war of sorts is underway to establish control of the Internet. The sides are defined – social media’s power to the people versus pornography supported by big business. Porn’s tactics are from mean streets.
How to Learn Social Media – First Steps
I was speaking before a terrific group at The Graduate School of Political Management recently – Professor Steve Lawrence’s class on Media Relations. The focus was understanding social media. The students could easily be described as among the best of the best.
Social Media Reality Check
Let’s get real about the current hysterical … near orgasmic … hoopla over social media. While there are new tactical tools in this digital era, the concept of social media is nothing new.
Self-Proclaimed Gurus Multiplying Like Rabbits
Whether speaking before an audience and advising clients, I caution them to wary of today’s proliferation of self-anointed social media gurus. Don’t be taken-in by big talk, big claims. A lot of followers on Twitter does not an expert make.
Is Social Media a Mile Wide, Inch Deep?
I have a concern that today’s frenzy over social media might be leading us down a slippery slope of communications shallowness. While a proponent of the 140-character concept of such things as Twitter, if it’s embraced as a primary tool for communications, as some suggest, its lack of depth can have adverse impact on a corporation’s image and reputation.
10 Twitter Tips for the Workplace
Among the rash of tips about online social media, this piece by Carolyn Duffy Marsan of Network World is outstanding, and clearly the best in my book. She knows what she’s talking about, and provides a wealth of links to back-up her examples. Carolyn has graciously given permission for me to excerpt her 10 Twitter [...]
Next Gen of Social Media has Arrived
For some months, I have been curious about what the next generation of online social media will look like in practical terms. Like … when we get bored of Twitter and Facebook, what’s next on the horizon? I began on what I thought was a logical path of querying visionaries, gurus and journalists of technology [...]
Greatest Challenge Facing Online Media
Professor Larry Parnell at George Washington University invited me as a guest lecturer this week before his graduate class on communications, and I was struck by this profound question from a student. She asked what I thought is the greatest challenge facing online media today. Here’s my answer – when you look across blogs, social [...]
Social Media-Driven Fundraising
I’ve seen “12 for 12k” online numerous times, and must admit, I had no idea what it meant. So, I turned to Susan Murphy (@suzemuse on Twitter), who is deeply involved in the effort, to explain. 12 for 12k is so meaningful that I have asked Susan for a guest post: Fundraising and the New [...]
Iranian Hackers Attack Social Media Site
Cyber hackers linked to Iran have attacked the U.S.-based Persian-language social media site, Balatarin.com. For nearly a week, the site has been under constant attack, its Paypal account hacked and certain financial details, including credit card numbers, stolen, reports Dr. Abbas Djavari on his blog, Djavadi.net. Abbas, who is a friend, is associated with Radio [...]
Bring Authenticity/Audience Perception to Social Media
Even though we only have 140 characters on Twitter to express ourselves, I’ve always been impressed by Mary Cullen’s mini-blogs. As a leadership professional, she expresses herself clearly. I listen, and I know where she stands. So, I asked Mary – President of Princeton-based Instructional Solutions – to be a guest blogger here: We have [...]
Social Media’s Extraordinary Leaders
One of the magical things about the explosion in popularity of online social media, including such places at Twitter and Facebook, is that it is being defined by a number of incredibly visionary professionals with extraordinary communication skills. Each day, for example, I check in with several blogs, and nearly always find myself learning even [...]
Jump-Start Your Twitter
Get into a conversation these days with just about anyone – client, journalist, talk show host and friends – and the topic inevitably turns to Twitter. Leave MySpace to kids; Twitter is appealing to grown-ups, many of whom are seeking to expand their network of contacts in challenging economic times. I am asked – as [...]
The Price of Reputation
In today’s instant, interactive and impulsive online environment, perhaps as never before in communications, these words ultimately define the destiny of an organization as well as an individual: Protecting a reputation begins with understanding the implications and potential cost of not protecting a reputation. Roughly 82 percent of an organization’s shareholder value is intangible, according [...]
