All Entries in the "Social Media" Category

The War for the Internet

A war of sorts is underway to establish control of the Internet. The sides are defined – social media’s power to the people versus pornography supported by big business. Porn’s tactics are from mean streets.

How to Learn Social Media – First Steps

I was speaking before a terrific group at The Graduate School of Political Management recently – Professor Steve Lawrence’s class on Media Relations. The focus was understanding social media. The students could easily be described as among the best of the best.

Social Media Reality Check

Let’s get real about the current hysterical … near orgasmic … hoopla over social media. While there are new tactical tools in this digital era, the concept of social media is nothing new.

Self-Proclaimed Gurus Multiplying Like Rabbits

Whether speaking before an audience and advising clients, I caution them to wary of today’s proliferation of self-anointed social media gurus. Don’t be taken-in by big talk, big claims. A lot of followers on Twitter does not an expert make.

Is Social Media a Mile Wide, Inch Deep?

I have a concern that today’s frenzy over social media might be leading us down a slippery slope of communications shallowness. While a proponent of the 140-character concept of such things as Twitter, if it’s embraced as a primary tool for communications, as some suggest, its lack of depth can have adverse impact on a corporation’s image and reputation.

10 Twitter Tips for the Workplace

Among the rash of tips about online social media, this piece by Carolyn Duffy Marsan of Network World is outstanding, and clearly the best in my book. She knows what she’s talking about, and provides a wealth of links to back-up her examples.

Carolyn has graciously given permission for me to excerpt her 10 Twitter Tips [...]

Next Gen of Social Media has Arrived

For some months, I have been curious about what the next generation of online social media will look like in practical terms. Like … when we get bored of Twitter and Facebook, what’s next on the horizon?

I began on what I thought was a logical path of querying visionaries, gurus and journalists of technology and [...]

Greatest Challenge Facing Online Media

Professor Larry Parnell at George Washington University invited me as a guest lecturer this week before his graduate class on communications, and I was struck by this profound question from a student. She asked what I thought is the greatest challenge facing online media today.
Here’s my answer – when you look across blogs, social media, [...]

Social Media-Driven Fundraising

I’ve seen “12 for 12k” online numerous times, and must admit, I had no idea what it meant. So, I turned to Susan Murphy (@suzemuse on Twitter), who is deeply involved in the effort, to explain. 12 for 12k is so meaningful that I have asked Susan for a guest post:

Fundraising and the New Economic [...]

Iranian Hackers Attack Social Media Site

Cyber hackers linked to Iran have attacked the U.S.-based Persian-language social media site, Balatarin.com. For nearly a week, the site has been under constant attack, its Paypal account hacked and certain financial details, including credit card numbers, stolen, reports Dr. Abbas Djavari on his blog, Djavadi.net. Abbas, who is a friend, is associated with Radio [...]

Bring Authenticity/Audience Perception to Social Media

Even though we only have 140 characters on Twitter to express ourselves, I’ve always been impressed by Mary Cullen’s mini-blogs. As a leadership professional, she expresses herself clearly. I listen, and I know where she stands. So, I asked Mary – President of Princeton-based Instructional Solutions – to be a guest blogger here:
We have entered [...]

Social Media’s Extraordinary Leaders

One of the magical things about the explosion in popularity of online social media, including such places at Twitter and Facebook, is that it is being defined by a number of incredibly visionary professionals with extraordinary communication skills.
Each day, for example, I check in with several blogs, and nearly always find myself learning even more [...]