Category: Social Media
Measuring social brand value of the world’s leading brands
In November 2011, Sociagility.com – an organization that ranks corporate social brand value – looked at the social brand value of 50 of the world’s leading brands, creating a revised top 50 ranking according to their social media performance. The results are fascinating.
SOCIAL is driving the fastest cycle in technology
The convergence of social media with the proliferation of cheap wireless connectivity, “the cloud” and Web-enabled smartphones are driving what is described as the biggest leap forward in the I.T. revolution.
CEOs and Social Media
Chief Executive magazine recently published an important article by Dale Buss – “CEOs and Social Media” – that addresses in detail why CEOs should be paying attention to online social media. The story gets to the essential issue of ROI and need for generally accepted measurement practices for social media.
The Scary Fast Rise of the Second Internet
The First Internet – circa 1994 – 2009 – is pretty much history, according to Los Angeles-based Wedbush Securities. Much of what we see online today is the lightning fast evolution of the Second Internet, which Wedbush calls “The Social Internet.”
Five Steps to Organic Social Media in 2011
It’s fascinating to watch the explosion in online social media … terrific examples of social media propelling companies and messages to prominence while, on the other hand, the proliferation of so-called “social media gurus” who don’t have a clue how it all works.
Flash Leads to Poor Online Communications
Big creative, PR and ad agencies love to sell clients on websites chock-full of Flash features. It’s in their bag of tricks – like tossing a handful of glitter in the air to make clients gleeful with “ohs” and “ahs.” But, the technology is becoming outdated.
Are We Becoming a New Form of Paparazzo?
An increasing number of academics, psychologists and human behavior experts are studying why it is that we in the American culture are so captivated and influenced by celebrity. I wonder, too … are we all becoming some new form of paparazzo?
How to Bring Focus to Online Social Media
The online tools for social media are, unquestionably, invaluable to enhance awareness amid all of today’s noise and competitive clutter. But, it’s not a space for beginners.
How Much Can Social Media Be Trusted?
While researching my latest book – “Making News in the Digital Era” – I conducted interviews with people who run companies that manipulate opinions and perceptions in the world of online social media. It is “the shadowy side” of the online world, as one described it, and it is big business.
Technology Tools Driving Online Social Media
A number of very cool things happened the moment I clicked Publish on this blog story, and it was all happening behind the scenes and automatically on my Wordpress blog.
