Category: Social Media
Technology Tools Driving Online Social Media
A number of very cool things happened the moment I clicked Publish on this blog story, and it was all happening behind the scenes and automatically on my Wordpress blog.
The War for the Internet
A war of sorts is underway to establish control of the Internet. The sides are defined – social media’s power to the people versus pornography supported by big business. Porn’s tactics are from mean streets.
How to Learn Social Media – First Steps
I was speaking before a terrific group at The Graduate School of Political Management recently – Professor Steve Lawrence’s class on Media Relations. The focus was understanding social media. The students could easily be described as among the best of the best.
Social Media Reality Check
Let’s get real about the current hysterical … near orgasmic … hoopla over social media. While there are new tactical tools in this digital era, the concept of social media is nothing new.
Self-Proclaimed Gurus Multiplying Like Rabbits
Whether speaking before an audience and advising clients, I caution them to wary of today’s proliferation of self-anointed social media gurus. Don’t be taken-in by big talk, big claims. A lot of followers on Twitter does not an expert make.
Is Social Media a Mile Wide, Inch Deep?
I have a concern that today’s frenzy over social media might be leading us down a slippery slope of communications shallowness. While a proponent of the 140-character concept of such things as Twitter, if it’s embraced as a primary tool for communications, as some suggest, its lack of depth can have adverse impact on a corporation’s image and reputation.
10 Twitter Tips for the Workplace
Among the rash of tips about online social media, this piece by Carolyn Duffy Marsan of Network World is outstanding, and clearly the best in my book. She knows what she’s talking about, and provides a wealth of links to back-up her examples. Carolyn has graciously given permission for me to excerpt her 10 Twitter [...]
Next Gen of Social Media has Arrived
For some months, I have been curious about what the next generation of online social media will look like in practical terms. Like … when we get bored of Twitter and Facebook, what’s next on the horizon? I began on what I thought was a logical path of querying visionaries, gurus and journalists of technology [...]
Greatest Challenge Facing Online Media
Professor Larry Parnell at George Washington University invited me as a guest lecturer this week before his graduate class on communications, and I was struck by this profound question from a student. She asked what I thought is the greatest challenge facing online media today. Here’s my answer – when you look across blogs, social [...]
Social Media-Driven Fundraising
I’ve seen “12 for 12k” online numerous times, and must admit, I had no idea what it meant. So, I turned to Susan Murphy (@suzemuse on Twitter), who is deeply involved in the effort, to explain. 12 for 12k is so meaningful that I have asked Susan for a guest post: Fundraising and the New [...]
