All Entries in the "Storytelling" Category
What Does a Great Story Look Like?
This week I have been writing about the power and value of organizational storytelling for the purpose of achieving sustained image and reputation leadership. But, what does a great story look like?
As someone who began my career in network television news, and then moved to a second career in public relations, storytelling comes second-nature … [...]
March 26, 2009 | DH | Comments 6
A Great Story Has Legs
Storytelling is one of the oldest forms of effective communications … and one of the most timely. My colleague Anne Bell at PBS NewsHour says it best: “A great story has legs that in today’s world can travel many miles per hour.”
The discipline of storytelling can energize (or re-energize) any business or organization. It becomes [...]
March 24, 2009 | DH | Comments 8
