Category: Web 2.0
David Meerman Scott: Creating Authoritative Voice
Author, consultant and communications thought-leader David Meerman Scott has come out squarely in support of my project with the Imperial Sugar Company, saying “brand journalism creates an authoritative voice” for the company’s new online newsroom.
BoomerCafé, the next 10 years
It was in the summer of 1999 that my old friend, Greg Dobbs, and I got the idea for launching BoomerCafé.com. I had just started receiving AARP’s magazine, and astounded by the array of articles about “old people,” I called Greg to ask if he read it, too. His response was that he was too busy [...]
Secrets of the Annotated World
Boston-based Chris Brogan, one of the new leaders in the world of how to use communications in Web 2.0, has written a fascinating blog post, Secrets of the Annotated World. There is a new form of communications out there that is active and growing each day, and defining online communications for tomorrow … and trust [...]
Writing On the Wall For Old Media
See that blue line on the graph? The line that is flat-lining? That blue line represents jobs data for the TV news industry according to Simply Hired. Jobs in that industry are vanishing. Even though I have written about the slow death of mainstream media for years, this chart visually showing the troubling trend of [...]
Polish An Image Online
There has been a proliferation of companies that work online, behind-the-scenes and undisclosed to help polish the online image and perception of public issues, controversy or corporations who need help. Let me give you an example – A major motion picture is being promoted that stars some controversial actors. These actors and the movie are [...]
Great Online Communications: WP-Vybe
If you are responsible for online communications, I urge you to take a look at WP-Vybe. The new WP-Vybe theme from Michael Pollock of Solostream.com is, in my opinion, the most exciting, versatile and easy to customize WordPress theme ever. I know that’s quite a statement, given the hundreds of WordPress themes that are available. [...]
Handbook for Bloggers and Cyber-Dissidents
In today’s world of intense message chaos, blogs have provided an effective online channel for expression of voice and words. But, what are the rules, best practices and ethical boundaries in the vast blogosphere? Paris-based Reporters Without Borders has made available online and for free download its “Handbook for bloggers and cyber-dissidents.” It is the [...]
New Media World: All About Transparency
General Motors is trying to patch up whatever reputation it had as an environmentally aware corporation. The company is holding a series of online chats with environmental critics after GM’s blog was slammed with comments that were critical of the company’s environmental efforts. The environmental activist group Rainforest Action Network said some things that GM [...]
Untangling Online Strategies and Web 2.0
All of the PR people, including major agencies, who are now struggling to figure out online strategies might want to hear Jeanette Gibson. She is the visionary Director of New Media at Cisco Systems in San Jose, CA. I spoke with her recently to get her thoughts about how organizations can use the Web for [...]
