Email: david@davidhenderson.com
Tel: 1+703-862-3701
Web: www.davidhenderson.com
David Henderson ... communications strategist ... author ... journalist
David Henderson is a veteran communications strategist ... author ... and Emmy Award winning former CBS Network News correspondent. He works together with leaders of companies, NGOs and not-for-profit organizations to enhance brand value and achieve competitive leadership through innovative strategic communications. He is skilled at image and reputation management through the strategic placement of clear, appealing and credible messages, and the influence of managed media coverage.
From the unique perspective of a journalist, David brings expert knowledge to achieve influence and transparency in the practice of corporate and crisis communications and public affairs. He has managed media and strategic initiatives around the world and is a recognized authority on news media trends in a New Media world and using the dynamic communications tools of Web 2.0.
David's most book on the influence of effective media communications is Making News, an insider's look at today’s convergence of traditional journalism with emerging New Media trends and the influence of strategic communications. Making News is the first book in the strategic communications field that approaches the discipline of how to best communicate with the news media from the perspective of working journalists, the gatekeepers to the media. With insider tips from more than100 reporters and editors, Making News provides an exclusive insight into today's practice of media relations in the digital revolution.
He is a sought-after lecturer at communications conferences and media relations workshops in the U.S. and Europe and is an adjunct professor at the University of Virginia. David is a native of the Washington, D.C., area.
Among many achievements:
• Managed an omnibus strategic communications initiative for CSX Transportation in support of the railroad's acquisition of Conrail that included forging critical support with state and local officials, building relationships in Washington with government decision makers, enlisting media support and improving employee communications between the two companies.
• Developed and managed the corporate image and reputation management practice for Edelman Worldwide in Washington, D.C.
• Created a favorable image for Microsoft before opinion-leaders, the public and the press in support of the company’s defense during the U.S. v. Microsoft case in federal court.
• Recalibrated the image of the national 4-H organization, the world’s largest youth development group that resulted in an increase in revenue and members.
• Supervised a strategic communications plan for the merger of BF Goodrich and Coltec Industries.
• Directed public affairs and media advocacy in support of litigation before federal courts and the Supreme Court on behalf of Kuwaiti detainees being held at Guantanamo, working together with the Kuwaiti government, ICB Kuwait and a team of Washington attorneys. The achievements helped to make Guantanamo an international human rights issue.
• Piloted Gulfstream's image for a successful $2-billion IPO and built awareness of the Gulfstream V, the world's most expensive business jet, and established the "Gulfstream" brand as the hallmark for business aircraft worldwide. As head of global marketing, advertising and corporate communications for Gulfstream Aerospace, repositioned the company's reputation and brand worldwide through marketing promotions and media relations in North America, Europe, the Pacific Rim, the Middle East and Africa. During this time, Gulfstream sales increased 400 percent.
• Counseled Bombardier Aerospace on enhancing media influence for reputation and awareness building in North America and Europe in support of business expansion.