Recent Articles
PBS TV Stations in a Financial Crisis, Out of Step with the Times
The legacy local PBS funding model no longer works in the digital era, and the lack of seasoned broadcasters at the helm creates a crisis with few answers.
Sure sign of the trivial value of PR and image management in some organizations
In the nation’s capital area, an area with superb medical facilities, there is hot competition. And, they invest heavily in topnotch professional communications and marketing.
2013 May be Beginning of the End for Many Senior Execs in PR
Public relations expert David Bray says a lot of people over age 50 in the PR business are being left behind by technology. His advice? Learn what you have to learn because if you don’t, it’s the beginning of the end.
An Authenticity Mandate: Business Communication in the Digital Era
Communication – the act of sharing information and news – is a primal need, regardless of culture, and as old as humankind. For it to be credible and sustainable, it must be accurate.
Inspirational and patriotic storytelling captivates audiences
Even in today’s digital era of brevity, 140-character Tweets and self-promotion, the age-old style of good storytelling still dominates.
5 essential Website analytics – if you build it, they must come
Websites are not a field of dreams. They are all about purpose and, especially, audience. As Ted Leonsis, co-founder of AOL, is fond of saying, “It’s all about attracting eye-balls.”
Great crisis communications con, and 10 ways to avoid it
We live in a world seemingly in crisis mode – horrific gun murders around the country spawn sharply divided opinions, and no expedient action other than making public schools into fortresses of self-defense rather than for learning.
7 Easy steps to effective strategic planning
Strategic planning has gotten a bum rap, I believe, because too much has been made of the process rather than the outcome. I believe in a minimalist approach to the process in order to achieve meaningful results.
WordPress taking lead, most preferred online platform
From beginnings in 2003 as a blog platform, WordPress has rapidly matured into a powerful and highly versatile content management system (CMS), and most popular in the world.
In today’s chaotic mainstream news media world, tell your own news stories!
Time matters when a reputation or a brand image is at stake. In today’s nanosecond-driven digital environment, nimble, often quick, strategic communications make a difference. Here’s why …
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