All Entries Tagged With: "Apple"
Nothing is Secret … Even for Apple
Whether lost, stolen or leaked, the story of Apple’s next generation 4G iPhone has become big news in the business, consumer and technology media. A prototype Apple 4G iPhone, which is expected to be available to users this summer, was reportedly found in a Redwood City, Ca., bar and sold to the tech blog, Gizmodo.com.
Master of the Hype Universe
In the ultimate mixture of celebrity, shameless commercial and self-promotion with a dash … no, make that a veneer of journalism, TIME Magazine helps hype Apple’s hype of its iPad through a story by British actor/comedian Stephen Fry that gushes praise for Apple’s CEO and co-founder Steve Jobs. Who’d I leave out?
News Alert: Steve Jobs is Speaking!
Good friends – senior execs in the field of corporate communications – tell me of getting calls from executive search recruiters who are trying to fill senior level PR positions at Dell Computer in Austin, Texas. A couple have gone through the interview process … “It’s like falling down a rabbit hole,” one said.
Lawyers Do Not Good Communicators Make
The rumor mill over what Apple is up to is once again humming. The world of technology is abuzz, and Apple fans and customers are trying to guess what the company will announce at a special event in San Francisco on Wednesday, January 27.
More About the New MacBooks
Jason Snell, editorial director of MacWorld Magazine, provides perhaps the best detailed look at the new Apple MacBook laptops. If there seems to be a weakness in the new model of MacBook, it is the curious lack of a Firewire port to enable high speed transfer of data to an external drive, a major drawback, [...]
Just About The Perfect Laptop
Apple introduced new updates today in its highly successful line of Macbook and Macbook Pro computers, and the improvements are authentically outstanding. What Apple has done is to make the world’s best laptops better than anything else on the market. A battery that will power the Macbook for five hours. A bright, high resolution LED [...]
Apple PowerBook G4 Musings
Apple’s core problem (pun intended) is that the company designs and builds such outstanding and high quality computers. Other companies should have such problems. If you buy a Dell, by comparison, it will break and need to be trashed/replaced in a couple of years. But Apple Macs seemingly run forever. Tomorrow, Apple‘s Steve Jobs is [...]
Dell Attempts Swipe At Mac. Fails.
For a big technology company, Dell is so old-fashioned and driven by analog thinking when it comes to marketing and communications. I compared Dell and Apple in my upcoming book, “The Media Savvy Leader,” and was astonished at Dell’s outdated methods. Now comes this ad for the Dell Latitude E4200 laptop computer that takes a [...]
iPhone Original Works 3G … Anywhere But America
Here’s a headline for you — the original iPhone works on 3G data networks, and works just as fast as the new iPhone 3G. In fact, the iPhone original is a quad-band cell phone, and capable of operating on 3G networks. But in America, however, original iPhones are throttled back by Apple’s software and forced [...]
Steve Jobs Is Not Dead
Bloomberg, the financial newswire service, accidentally published its 17-page obituary for Apple Co-Founder and CEO Steve Jobs. The news service said it was updating the document when it was inadvertently published online. “An incomplete story referencing Apple Inc. was inadvertently published by Bloomberg News at 4:27 p.m. New York time today,” Bloomberg said. “The item [...]
Apple Wins on Campus
At a time when Dell continues to define an old style of technology by announcing it would get into the online music business … trailing nearly everyone from Apple to Wal-mart … it seems as if Apple increases its rule on many college campuses. Today’s New York Times has a terrific story about how Freed-Hardeman [...]
iPhone Service: Here & There
Apple has taken a lot of flack in recent weeks over its simultaneous debut of the iPhone 3G-new iPhone software-MobileMe-iPhone Apps store. There is no question it was ambitious … but Apple is the kind of customer-focused company that will get any problems all resolved and make everyone happy. My issue is not with Apple [...]
Significance of Apple’s Bold Leadership
As you know from reading this blog, I often use Apple as an example of savvy corporate leadership, not only in America but globally. Apple defines vision and achieves success better than anyone else, in my opinion. The company also designs the best quality computers and devices for communications in today’s world, a reality being [...]
iPhone Update + Two Weeks: Poor Crisis Communications
It’s now been two weeks since Apple debuted the new iPhone 3G and made available version 2 of iPhone software for owners of previous iPhones. Even though I am an Apple enthusiast, the new version of iPhone software has ranged from problematic to aggravating to a disaster. If you own an earlier iPhone and have [...]
Lack of Accountability at AT&T Wireless
AT&T Wireless, the cell phone company, is one of those big, faceless corporations that bumps along and manages stays in business despite itself, I believe. Case in point is the fiasco over the announcement on AT&T’s Web site that Apple iPhone users would get free access to AT&T’s 17,000 Wi-Fi hot spots around the country. [...]
No Such Thing as a Secret
If you’ve ever wondered whether a blog can become a money making venture, I suggest you read the story of Dr. Arnold Kim and his blog, MacRumors, in today’s New York Times. There is a proliferation of blogs devoted to finding out and revealing secrets about companies and organizations. MacRumors is one that is devoted [...]
