Tag: Brand Journalism
Active News Sites Vs Tradition Online Newsrooms
It is a reality in our fast-moving, digital-driven world that words matter. And, certainly in the field of communications where new uses and more precise usage of words and phrases play a key role in determining such essential factors as competitive differentiation, authenticity and value. Take, for example, online “newsroom” versus “news site.” There is a big difference.
What is Brand Journalism, and Why is it Important?
Boeing uses it to show us what an Air Force base test flight is really like. So does Louisiana Seafood, as a way for fishermen and seafood processors to tell their stories after the devastating BP oil spill. It’s called “brand journalism,” a new form of communications for business that’s rapidly emerging.
TV News Cutbacks Limit Coverage of News
Despite an explosion in popularity and use of video by people, like you and me, TV news is actually in cutback mode. Case in point – the August 2011 East Coast earthquake.
When Disaster Hits, Report Your Own News
When the disaster hits, news crews show up – reporters, photographers, satellite trucks. They do stories about human suffering and destruction, always in a predictable, formula approach. After a few days – seemingly on cue – they depart to move on to the next disaster du jour.
Digital Revolution Forces New Approaches for Executives
The rapidly changing face of technology in recent years – particularly the online digital revolution – has had profound effects on all manner and styles of how we form opinions, gather information and connect with each other. Everything about how we communicate has changed.
Brand Journalists Multiply Like Rabbits
New York writer BJ Ochman observed early in 2010 that “self-proclaimed social media gurus were multiplying like rabbits.” The same thing is happening unfortunately to brand journalism as self-annointed “experts” without accomplishments or news credentials jump on-board.
Compete With a Good Story
Twice in the last week, I have been in high level corporate meetings in different cities where the overriding question was how to be more competitive in today’s global business environment and against growing competitive forces online.
Transparency Can Make or Break Brand Journalism
Guest columnist Alice Bumgarner writes: A recent article on Poynter.org reveals that nonprofit news sites were found to be ideological and biased. They’re not transparent about where their money comes from or what their mission is, or even upfront about whether they lean left or right.
A Roadmap to the Next Era of Strategic Communications
Over many years of working closely with CEOs and other leaders — as a journalist for a major television network and now as a strategic communications advisor — I have seen how important it is for a communications program to be considered a “valued asset.”
In Today’s Digital Revolution, Make Your Own News
Today’s digitally-driven information revolution is creating a new-world business matrix and model. Organizations large and small are finding they can simply bypass mainstream media to communicate their news, in their way, directly and effectively, to their publics.
