All Entries Tagged With: "Competitive Positioning"

Unique Positioning in One Sentence

Boosting awareness for a business, not-for-profit organization or association doesn’t start or end with a mission statement. In fact, mission statements are a waste of time in today’s world because they are singularly inward-looking and useless.

Awareness comes from a single distinctive positioning message that stimulates a conversation, and a desire to know more. Let me [...]

More Than Promises, Passion & Perception

[Note: The commentary also appears in Bulldog Reporter.]
The Presidential campaign in the United States is going to be won this year by public speaking skills, and the ability to deliver clear, simple-to-understand and crisp messages. The race ultimately is not debate over the economy, healthcare, terrorism, Iraq, or any other issue, I believe, but who [...]

The Media Savvy Leader … coming soon

My latest book – The Media Savvy Leader – will be released in January 2009, published by Robert D. Reed Publishers. The Media Savvy Leader is a book for C-Suite executives and top leaders of organizations.
The book profiles some of today’s most recognized executives who know the competitive importance of personally taking change of [...]