All Entries Tagged With: "Corporate Journalism"
It’s About Brand Leadership, Not Marketing
We consulted recently with a team at one of the world’s most respected corporate advisory organizations. They wanted to know more about our strategic, proprietary model to building corporate online newsrooms that are vastly more effective at managing online brand image and reputation than anything else.
Online Newsroom vs. Online Cemetery
The brand-enhancement potential of using today’s powerful and influential online tools to dramatically broaden awareness for any organization is significant and proven. Organizations ranging from Samsung and Cargill to Imperial Sugar and the LA Kings recognize that legitimate news attracts meaningful attention.
PR vs. News Style
I was being interviewed the other day by a global corporate consultancy about the success of the online newsroom model of ISCNewsroom.com versus other, more stereotypical corporate newsrooms. It comes down to one word … Style.
How to Get Great Media Coverage
Event publicity is a tough business. There always seems to be something sexier, more appealing competing for the media’s attention. On top of that, resources of today’s mainstream media to cover stories is stretched by cutbacks and shrinking budgets.
Seven Steps to Making News in the Digital Era
I delivered the keynote address at the annual meeting of the Hampton Roads Economic Development Authority in Norfolk, Virginia. The subject was Making News in the Digital Era.
Next-generation online newsrooms bring stories alive
Ever since the dawn of what’s called Web 2.0 around 2004, a wide spectrum of exciting online tools have fueled an explosion in blogs, online sharing, web-based communities, social networks, streaming video and greater user control over online content.
Is Social Media a Mile Wide, Inch Deep?
I have a concern that today’s frenzy over social media might be leading us down a slippery slope of communications shallowness. While a proponent of the 140-character concept of such things as Twitter, if it’s embraced as a primary tool for communications, as some suggest, its lack of depth can have adverse impact on a corporation’s image and reputation.
