All Entries Tagged With: "Corporate Journalism"
It’s About Brand Leadership, Not Marketing
One of the world’s most respected corporate advisory organizations wanted to know more about our strategic, proprietary model to building corporate online newsrooms that are vastly more effective at managing online brand image.
Online Newsroom vs. Online Cemetery
The brand-enhancement potential of using today’s powerful and influential online tools to dramatically broaden awareness for any organization is significant and proven.
How to Get Great Media Coverage
Event publicity is a tough business. There always seems to be something sexier, more appealing competing for the media’s attention. On top of that, resources of today’s mainstream media to cover stories is stretched by cutbacks and shrinking budgets.
Seven Steps to Making News in the Digital Era
I delivered the keynote address at the annual meeting of the Hampton Roads Economic Development Authority in Norfolk, Virginia. The subject was Making News in the Digital Era.
