Tag: David Henderson
The Downside of Attorneys Dictating Communications Plans
While attorneys can be a valuable resource and provide guidance and perspective for professional communicators, few lawyers have the skills to dictate communications plans that will result in substantive, favorable results. It’s not an area of expertise for most attorneys.
News Media is More Naive, Inexperienced Than Liberal
Seeing the front page of the Glens Falls, NY, Post Star yesterday was a first for me, a shocker. Here was a newspaper that won a Pulitzer Prize in 2009 publishing a partisan political opinion piece in the #1 priority news slot, the right column, on the front page above the fold.
“About Us” are the weakest words in communications
The words “about us” have become the weakest words in the practice of communications. Why? Simple … no one cares about your company or organization. Customers, vendors, clients, shareholders and others only care about the value of your services and products to them.
Steve Jobs … One of Us But Different
“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life.” ~ Steve Jobs, 1955 – 2011
A Roadmap to the Next Era of Strategic Communications
Over many years of working closely with CEOs and other leaders — as a journalist for a major television network and now as a strategic communications advisor — I have seen how important it is for a communications program to be considered a “valued asset.”
In Today’s Digital Revolution, Make Your Own News
Today’s digitally-driven information revolution is creating a new-world business matrix and model. Organizations large and small are finding they can simply bypass mainstream media to communicate their news, in their way, directly and effectively, to their publics.
Ragan Communications Features Imperial Sugar, News Strategies
For the second time in a couple of weeks, Chicago-headquartered Ragan Communications reports on how the reputation of a company has been enhanced through the use of legitimate news stories delivered by online news sites.
Advantage of Brand Journalism Delivers Distinction
One advantage of a company or organization embracing the model of brand journalism communications is an ability to almost instantly create clear and effective brand distinction, to demonstrate what’s more unique about your products or services than competitors.
Actual News Stories I’d Like to See the News Media Report
Much has been written about the steady demise of what was formerly known as mainstream news media in America. Newspapers, magazines, TV and radio news have all been slow to comprehend and embrace the sea change ways that we communicate today, driven by the online digital revolution.
Top 10 Best Resources for Online News Communications
For many years, I have been using the influence of authentic and relevant news, delivered online, to enhance brand and image reputation for clients. I’ve put together resources and tools that deliver exceptional quality, are highly portable and easy to use. Here’s my 2011 Top 10 list.
