All Entries Tagged With: "David Henderson"
PR at Cross Purposes
While doing research for my new book, Making News in the Digital Era, I was struck by the fact that most large PR agencies seemingly have created two different and competing agencies under the same roof that I believe will lead to competitive growth problems in the near and long term – a traditional agency competing against a digital agency.
Defining Corporate Journalism
“Corporate journalism” is more grounded in the expertise of strategic communications and journalism than social media. There is more vision in brand journalism, a clearer purpose. It requires authentic expertise to practice brand journalism.
Pillars of Leadership in the Internet Era
Among upcoming appearances, it is my pleasure to speak at the Bronze Quill Awards of the Houston IABC on April 30. Here is a piece the Houston IABC chapter requested to post on their blog: It used to be that we just had to keep track of journalists as they moved around their industry. Today, [...]
Realigning Public Relations for the Internet Era
News programs, newspapers and the media are full of stories about business in turmoil, many companies struggling to stay alive and viable in not only these tough economic times but also in a world that has changed dramatically. Change has happened quicker and more profoundly than many of us comprehend, partly because we have no [...]
What Does a Great Story Look Like?
This week I have been writing about the power and value of organizational storytelling for the purpose of achieving sustained image and reputation leadership. But, what does a great story look like? As someone who began my career in network television news, and then moved to a second career in public relations, storytelling comes second-nature [...]
The Coming Explosion in News Online
Despite the fast-decline of the traditional newspaper industry, I predict a new era of influence, interest and credibility of online news resources that will lead to an exciting explosion of new online media sites. Too many online media-oriented sites today – ranging from blogs to sites like Huffington Post – are run by people who, [...]
When Things Go Terribly Wrong at a Hospital
I haven’t blogged in the past week because I’ve been in a hospital, twice. Last Thursday, I underwent a delicate operation on my knee, followed by three days at Suburban Hospital in Bethesda, MD. The procedure is called a “revision” to my total knee replacement last October, and was to fine-tune a tendon, remove scar [...]
O’Dwyer’s PR Reviews “Media Savvy Leader”
The highly respected Jack O’Dwyer’s PR Newsletter, online and print, has reviewed my new book, “The Media Savvy Leader: Visibility, Influence and Leadership in a Competitive World,” and I am loving every word of it: Emmy Award-winning former CBS Network News correspondent David Henderson has written a timely book for CEOs and communications pros on [...]
Time to Streamline Online Newsrooms
For many organizations, the online “newsroom” is generally the least visited section of the whole Web site. Don’t take my word for it. Check it out, and ask the IT people or webmaster how many visitors your online newsroom draws each week. Online newsrooms were originally conceived to provide the media with news, background and [...]
Strategy Planning – While You Wait
The whole concept of strategic planning has become too complicated, in my opinion. It’s reached the point where developing a strategy, as espoused by many consultants, is simply too time-consuming, too divisive, and too frustrating a process. It’s dreaded at many organizations. Years ago, I had a business partner, the late Jon Phelps, who, like [...]
Crisis Response in the Internet Era
Web 2.0 has changed crisis response in the world of PR from “announcements” by an organization to a “conversation.” Forget the old days of Mike Wallace kicking in the door with his camera crew behind him. That never really happened, anyway, even though it has become folklore in the corporate world where many CEOs fear [...]
What to Write About … One of Those Days
I woke up today, wanting to write something inspiring on this blog, something that readers might find of value. The trouble is, the creative muse has not come around to help. So, I visited Barnabas Quotidianus, the blog of my good friend in England, Barney Leith, for some ideas, and found he’s in the same [...]
Social Media’s Extraordinary Leaders
One of the magical things about the explosion in popularity of online social media, including such places at Twitter and Facebook, is that it is being defined by a number of incredibly visionary professionals with extraordinary communication skills. Each day, for example, I check in with several blogs, and nearly always find myself learning even [...]
New Free ebook
Trying to figure out the new online world? Web 2.0, blogs, social media, Twitter? What’s the value, and where’s it all headed? I’ve just written a new and free ebook that delivers valuable perspective and helpful guidance, and you can download the new ebook here, and share with friends and colleagues. It’s free. This link [...]
The Take-Away
Clearly, my posts on this blog over the last couple of days have drawn a lot of attention and comment. Let me today express my perspective and opinion. We have just entered a new era in the United States where a leader, our new President, has called for principled behavior, and an end to the [...]
Are You a Media Savvy Leader?
An interview I recently gave to the Council of Public Relations Firms is now online. The title is, “Are You a Media Savvy Leader? How Agency Heads Can Boost Results in a Tight Economy,” and delivers tips on boosting competitive leadership in the PR industry. Here is the interview, with special thanks to reporter/editor Brian [...]
