All Entries Tagged With: "David Henderson"
PR at Cross Purposes
While doing research for my new book, Making News in the Digital Era, I was struck by the fact that most large PR agencies seemingly have created two different and competing agencies under the same roof that I believe will lead to competitive growth problems in the near and long term – a traditional agency competing against a digital agency.
Defining Corporate Journalism
“Corporate journalism” is more grounded in the expertise of strategic communications and journalism than social media. There is more vision in brand journalism, a clearer purpose. It requires authentic expertise to practice brand journalism.
Pillars of Leadership in the Internet Era
Among upcoming appearances, it is my pleasure to speak at the Bronze Quill Awards of the Houston IABC on April 30. Here is a piece the Houston IABC chapter requested to post on their blog:
It used to be that we just had to keep track of journalists as they moved around their industry. Today, we [...]
Realigning Public Relations for the Internet Era
News programs, newspapers and the media are full of stories about business in turmoil, many companies struggling to stay alive and viable in not only these tough economic times but also in a world that has changed dramatically. Change has happened quicker and more profoundly than many of us comprehend, partly because we have no [...]
What Does a Great Story Look Like?
This week I have been writing about the power and value of organizational storytelling for the purpose of achieving sustained image and reputation leadership. But, what does a great story look like?
As someone who began my career in network television news, and then moved to a second career in public relations, storytelling comes second-nature … [...]
The Coming Explosion in News Online
Despite the fast-decline of the traditional newspaper industry, I predict a new era of influence, interest and credibility of online news resources that will lead to an exciting explosion of new online media sites.
Too many online media-oriented sites today – ranging from blogs to sites like Huffington Post – are run by people who, while [...]
When Things Go Terribly Wrong at a Hospital
I haven’t blogged in the past week because I’ve been in a hospital, twice.
Last Thursday, I underwent a delicate operation on my knee, followed by three days at Suburban Hospital in Bethesda, MD. The procedure is called a “revision” to my total knee replacement last October, and was to fine-tune a tendon, remove scar tissue [...]
O’Dwyer’s PR Reviews “Media Savvy Leader”
The highly respected Jack O’Dwyer’s PR Newsletter, online and print, has reviewed my new book, “The Media Savvy Leader: Visibility, Influence and Leadership in a Competitive World,” and I am loving every word of it:
Emmy Award-winning former CBS Network News correspondent David Henderson has written a timely book for CEOs and communications pros on how [...]
Time to Streamline Online Newsrooms
For many organizations, the online “newsroom” is generally the least visited section of the whole Web site. Don’t take my word for it. Check it out, and ask the IT people or webmaster how many visitors your online newsroom draws each week.
Online newsrooms were originally conceived to provide the media with news, background and contacts [...]
Strategy Planning – While You Wait
The whole concept of strategic planning has become too complicated, in my opinion. It’s reached the point where developing a strategy, as espoused by many consultants, is simply too time-consuming, too divisive, and too frustrating a process. It’s dreaded at many organizations.
Years ago, I had a business partner, the late Jon Phelps, who, like me, [...]
Crisis Response in the Internet Era
Web 2.0 has changed crisis response in the world of PR from “announcements” by an organization to a “conversation.”
Forget the old days of Mike Wallace kicking in the door with his camera crew behind him. That never really happened, anyway, even though it has become folklore in the corporate world where many CEOs fear and [...]
