Tag: David Henderson
Five Steps to Organic Social Media in 2011
It’s fascinating to watch the explosion in online social media … terrific examples of social media propelling companies and messages to prominence while, on the other hand, the proliferation of so-called “social media gurus” who don’t have a clue how it all works.
The News Is Dead. Long Live the News!
The new breed of brand journalism in the digital era involves customers, employees, stakeholders and communities through an open exchange of news and sharing … and influence.
Something’s Broken Between TSA and the Flying Public
In the U.S. — a country which does not embrace profiling at airports even though most of the bad guys in recent years have been easy to fit into a profile — we are being subjected to increased and more invasive TSA inspections at airports when we have joint replacements. And, none of it is going down well with Americans.
The Death of Traditional Online “Newsrooms”
It is a reality in our fast-moving, digital-driven world that words matter. And, certainly in the field of communications where new uses and more precise words and phrases play a key role in determining such essential factors as competitive differentiation, authenticity and value.
Brand Journalism Creates Another Viable News Outlet
Phoenix-based writer and public relations strategist Ryan Zuk has been looking at the fast-emerging concept of Brand Journalism … and, he likes what he sees. Here is his latest column for PRSA.org’s Public Relations Tactics.
Brand Journalism Goes Global
In today’s digital era, with powerful communications tools at our fingertips, brand journalism has come of age and is soaring in popularity to enhance the image, reputation and competitive leadership of companies and organizations.
PR at Cross Purposes
While doing research for my new book, Making News in the Digital Era, I was struck by the fact that most large PR agencies seemingly have created two different and competing agencies under the same roof that I believe will lead to competitive growth problems in the near and long term – a traditional agency competing against a digital agency.
Defining Corporate Journalism
“Corporate journalism” is more grounded in the expertise of strategic communications and journalism than social media. There is more vision in brand journalism, a clearer purpose. It requires authentic expertise to practice brand journalism.
Pillars of Leadership in the Internet Era
Among upcoming appearances, it is my pleasure to speak at the Bronze Quill Awards of the Houston IABC on April 30. Here is a piece the Houston IABC chapter requested to post on their blog: It used to be that we just had to keep track of journalists as they moved around their industry. Today, [...]
Realigning Public Relations for the Internet Era
News programs, newspapers and the media are full of stories about business in turmoil, many companies struggling to stay alive and viable in not only these tough economic times but also in a world that has changed dramatically. Change has happened quicker and more profoundly than many of us comprehend, partly because we have no [...]
