All Entries Tagged With: "David Meerman Scott"
David Meerman Scott: Creating Authoritative Voice
Author, consultant and communications thought-leader David Meerman Scott has come out squarely in support of my project with the Imperial Sugar Company, saying “brand journalism creates an authoritative voice” for the company’s new online newsroom.
Plain Language is Sexy
Plain language … it’s clear, to the point, meaningful, and it’s such a cool approach, it’s … sexy. In today’s noisy world, there’s no better way to cut through competitive clutter than with the instant clarity of plain language. The new online Gobbledygook Grader – recently announced by HubSpot, David Meerman Scott and Dow Jones [...]
World Wide Rave
Let me just begin this review of David Meerman Scott’s “World Wide Rave” by saying that I admire and respect the innovative concepts that David teaches. If you are in marketing or communications or public relations or, especially, the leader of an organization, today’s world has gotten to be too competitive, too fast-moving, and too [...]
How-To Vet a PR Agency in the Internet Era
How does any organization in today’s online world develop a credible voice online and stay competitive? How can you go about selecting a PR agency that really can deliver expert help for building a footprint of awareness online? Building off my post of March 1, this is one of the biggest challenges facing any business, [...]
Social Media’s Extraordinary Leaders
One of the magical things about the explosion in popularity of online social media, including such places at Twitter and Facebook, is that it is being defined by a number of incredibly visionary professionals with extraordinary communication skills. Each day, for example, I check in with several blogs, and nearly always find myself learning even [...]
The Changing Face of PR Leadership
I recently received an email from the CXO of a public relations firm suggesting that if I had time, I might be interested in reading the seven (7) most recent posts on his new blog. I visited his blog, and what I found were not blog postings in the normal sense but rather novelettes – [...]
When Lawyers Get In The Way of Communications
David Meerman Scott, a leading business consultant and best-selling author, had a terrific post on his blog – Web Ink Now – today that is an issue close the heart of any veteran communications professional – what happens when attorneys start messing with public relations. Most often the results include ambiguous and perplexing messages. Let [...]
Twitter’s Lack of Transparency, Leadership
Twitter, the popular online mini-blogging service, is in serious, deep PR trouble that has the potential of cratering the online company’s value. It is all self-inflicted, I believe, due to the company’s own arrogance and lack of respect or understanding for transparency and openness. I just returned home to D.C. after a series of lectures [...]
David Meerman Scott on The Media Savvy Leader
It is such an honor to read the following review posted at Amazon.com about my new book, The Media Savvy Leader, from David Meerman Scott, an icon in leadership consulting and online marketing. David writes: There are a bunch of books out there about media relations but almost all are flawed. The books to avoid [...]
Post-It Note Debacle: Social Media Ethics
A recent online discussion with David Meerman Scott led to inviting him to contribute a piece on the subject of defining ethics for social media. He’s a piece David shares from his blog, Web Ink Now: One of the most amazing things about the Web is that when an idea takes off on the Web, [...]
Intelligent Thinking in Challenging Times
At this time of questions, bewilderment and fear about which direction the U.S. and global economies will take, I am heartened by the intelligent perspective of a group of thought leaders who are actively analyzing today’s online marketing and reputation management opportunities. People like Geoff Livingston, Chris Brogan, Todd Defren, David Meerman Scott, and others To read [...]
The Gobbledygook Manifesto
Readers of this blog know that I am not only an author, blogger and consultant but I publish BoomerCafé, the popular online magazine for baby boomers with active lifestyles. As such, I have gotten on a bunch of PR lists, and receive hundreds of unsolicited press releases and PR pitches every week. In these competitive [...]
