All Entries Tagged With: "Dell"
News Alert: Steve Jobs is Speaking!
Good friends – senior execs in the field of corporate communications – tell me of getting calls from executive search recruiters who are trying to fill senior level PR positions at Dell Computer in Austin, Texas. A couple have gone through the interview process … “It’s like falling down a rabbit hole,” one said.
Apple Wins on Campus
At a time when Dell continues to define an old style of technology by announcing it would get into the online music business … trailing nearly everyone from Apple to Wal-mart … it seems as if Apple increases its rule on many college campuses.
Today’s New York Times has a terrific story about how Freed-Hardeman University [...]
Corporate Blogs: the Realities and Purpose
A business acquaintance was telling me that he hoped his company might emulate the style of Dell Computer’s corporate blog. Not wanting to throw cold water on his hopes, I kept silent. But Dell’s blog is not my concept of a contemporary transparent and open interface with customers. Rather, it is more [...]
