All Entries Tagged With: "Ed Lallo"
Visual Media Means Business
Traditional public relations firms have never appreciated – or had much success with – using great photography. They’re often focusing on billable hours. What escapes most agencies and corporate PR teams is the knowledge of how to successfully use photographers to enhance their businesses.
Defining Corporate Journalism
“Corporate journalism” is more grounded in the expertise of strategic communications and journalism than social media. There is more vision in brand journalism, a clearer purpose. It requires authentic expertise to practice brand journalism.
Air Force One Through Expert Eyes
My good friend, Ed Lallo – a professional photographer based in Austin, Texas – has posted a commentary on his blog, LalloPhoto.com, that’s made me chuckle.
Ed has evaluated the photo taken recently of Air Force One flying over the Statue of Liberty in New York. It’s the controversial photo that led to the resignation of [...]
A Remarkable View of the World
During a trip to Houston recently, I had the pleasure of visiting with an old and treasured friend, Ed Lallo. Ed is a professional photographer, and we have worked together on client projects for many years, from Kansas City to St. Petersburg, Russia.
In a world filled with many talented photographers, Ed is ranked at the [...]
What Does a Great Story Look Like?
This week I have been writing about the power and value of organizational storytelling for the purpose of achieving sustained image and reputation leadership. But, what does a great story look like?
As someone who began my career in network television news, and then moved to a second career in public relations, storytelling comes second-nature … [...]
Social Facts about Facebook, LinkedIn & Plaxo
Guest posting by Ed Lallo, professional photographer based in Austin, Texas:
After a couple of months of social networking I have ready to make some calls on what will and will not succeed as viable social networking in today’s erratic economy.
My first exposure to the social network platform was an invite from a business colleague to [...]
A Distinguishing Photographer
In a world full of outstanding photographers, how does one truly great photographer distinguish himself? Well, among the first considerations are reputation that comes from authentic talent and years of experience.
My old friend Ed Lallo is, certainly in my estimation, a great photographer, and he’s got a terrific reputation and decades of experience, including with [...]
A Great Photo Tells the Story
When we consider what defines leadership, we often think about words – how well a CEO or executive can concisely, credibly and clearly articulate the vision and value of his or her organization. The way a leader uses words to express thoughts and get attention is critical.
There is another element, often overlooked, that works [...]
