All Entries Tagged With: "FedEx"
Social Media Crisis Continues, Unabated
The Ketchum Public Relations/FedEx “Twitter issue” continues to spread on the Internet through blogs and online social media sites, like wildfire. My initial posting on the story – which I believe is the first example of crisis communications in the social media environment – is now appearing in numerous member blogs of the IABC (International [...]
The Take-Away
Clearly, my posts on this blog over the last couple of days have drawn a lot of attention and comment. Let me today express my perspective and opinion. We have just entered a new era in the United States where a leader, our new President, has called for principled behavior, and an end to the [...]
The Ketchum-FedEx-Twitter Saga Continues
The purpose of this posting is to pull back the veil, and attempt to get added perspective on what may have developed as one of the first, if not the first, examples of crisis communications in today’s new and evolving online Web 2.0 social media world. Last evening, there were so many visitors to this [...]
How Not to be a Key Online Influencer
[UPDATE] A friend initially shared this story with me recently, and I have delayed posting it until confirmation. It’s a story about a PR account executive/vice president named James Andrews from Ketchum in Atlanta who flew to Memphis to visit FedEx, one of the agency’s biggest clients. Andrews’ mission was to — now, this is important [...]
